Ferris State University
Big Rapids, Michigan, United States
http://www.ferris.edu/

Direct Marketing

An introduction to direct marketing with emphasis on database marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-to-business direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, co-ops, telemarketing, production, lead generation, direct marketing math, idea development, research, and integrating direct m......
 

Statistical applications of specific marketing problems using market research data. Extensive use of computers to analyze marketing data and coverage of sample and inference procedures (confidence intervals, chi-square, t-tests, and ANOVA). Concentration on both statistical applications and summary report writing. Emphasis to career paths in many areas of marketing management, marketing researc......
 

The various modes of transportation will be studied within the context of a physical distribution system. Actual transportation firms will be studied as a term project. Actual cases will be studied....
 

Studies credit and collections use in marketing. Emphasis placed on credit functions, credit types, credit elements, credit information sources, determining credit risk, credit instruments, consumer credit, business credit, collection procedures....
 

A study of the motivational factors influencing purchasing decisions. Emphasis is placed on the psychological, sociological and anthropological factors as they affect consumer decision making....
 

Introduction to the basic functions of marketing. Included as topics of study are: consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing, international marketing, and e-commerce....
 

Basic course in selling, covering development of a sales personality, sales speech, opening and closing sales, buying motives and sales psychology, organization of sales talk, meeting objectives, suggestive selling, and building a customer following. Sales demonstrations in class are evaluated by both the class and the professor....
 

An introductory-level course to familiarize the student with the basic principles, techniques, and types of automation, material handling systems, and equipment layouts found in manufacturing facilities. Subjects include: automatic parts loading and unloading devices, parts feeding systems, automatic assembly machines, modular automation components, material handling equipment, departmental arr......
 

A detailed study of the technology concerned with reliability prediction and assessment. Topics include: probability plotting, load-strength interference, reliability prediction and modeling, reliability in design of mechanical and electronic systems, reliability testing, maintainability and availability, and analyzing reliability data....
 

A detailed study of the technology concerned with quality auditing with emphasis on the international ISO 9000 standards. Topics include: types of quality audits, planning for the audit, conducting the audit, follow-up activities to improve operations, and reporting results. ...
 

A detailed study of the continuous improvement of quality. It covers the engineering and management approaches necessary to achieve a broad and persistent refinement of business and manufacturing processes in an industrial organization....
 

Concentrates on part orientation and part/material transfer techniques (dedicated, modular, and flexible systems are covered). Automatable operations are addressed....
 

Designed to advance the student’s knowledge in the subject of engineering economic analysis. Money and time relationships in respect to captial purchases and equipment justification are discussed in detail....
 

Process planning is at the heart of a manufacturing engineer’s role in industry. Manufactured products require an effective process plan which defines manufacturing systems and processing parameters necessary for economical production. Principles of process planning common among products required to meet product drawing specifications are covered. Students must prepare process plans, worki......
 

Process planning is at the heart of a manufacturing engineer’s role in industry. All manufactured products require an effective process plan which thoroughly defines all manufacturing systems and processing parameters necessary for economical production of that product. This course covers those principles of process planning which are common among all products that must meet product drawin......
 

Fundamentals and applications of statistics in the control of manufacturing quality. The construction and interpretation of histograms, Pareto, variable and attribute control charts. The calculation and interpretation of process capability, regression analysis, measurement error techniques, an overview of design of experiments and cause and effect diagrams....
 

This is a lecture course of two hours exposing the student to the fundamentals of all major manufacturing processes. This information is given with an eye toward the optimum design of parts and assemblies to minimize the cost of manufacture....
 

A detailed study of the application of data analysis to the statistical regulation of process. It covers the techniques applicable to the analysis and regulation of industrial and business process and products....
 

A detailed study of the applications of fundamentals of data analysis covering distributions, linear relationships, cause-effect, collection of data, probability, counts, proportions, sample means and inferences. Applications to illustrate concepts meaningful in a technological environment....
 

Technical parts and assemblies may pass through many different operations during manufacture. Formal means of managing, analyzing and specifying process dimensions and tolerances are essential to the design of capable manufacturing processes. Tolerance Charting is a structured engineering tool that can be used to determine process dimensions and tolerances in light of product drawing tolerances......
 

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