Globe University and Minnesota School of Business
Minneapolis, Plymouth, Rochester, Minnesota, United States
http://www.msbcollege.edu/

Marketing Strategy

This course explores the process of decision making in marketing, including strategy development, elements of competition and decision analysis tools. Students use SWOT analysis to formulate marketing strategies....
 

The course covers responsibilities and strategies associated with managing a sales force, focusing on creating entrepreneurial strategies for sales force management. Students learn leadership and management techniques that enhance the success of individual salespeople and of organizations....
 

Students explore how, why, when, and how often people buy, acquire, and use products, integrating general knowledge of marketing with formal studies on consumer behavior. Topics include the buyer’s decision-making process, similarities and differences of demographic groups, attitude development, adoption and resistance. Students explore consumer behavior theory from a managerial perspectiv......
 

This course introduces advertising and promotion management, emphasizing the role of advertising and promotion in an organization’s marketing and communications. Topics include regulatory, social and economic aspects of advertising....
 

This introduction to marketing provides an in-depth study of market research and social influences of marketing on consumers and businesses. The class focuses on the four "P"s of marketing (product, price, place, and promotion), and how they relate to the total marketing concept. Students study the process of identifying customer needs, developing and pricing products and developing a......
 

This is an introduction to professional selling methods and issues relating to managing a sales force. Topics include steps of the selling process, consumer psychology, time and territory management, motivation and compensation and sales forecasting. Students develop selling skills through role-play, case study analysis and product presentations and apply management skills by analyzing sales pr......
 

This course introduces concepts and strategies for successful global marketing management. Topics covered include the global economy; the impact of cultural, social, political and legal forces on global marketing; global markets and buyers; international and global marketing research; entry strategies; product and service strategies; new product development; international channels; pricing, pro......
 

This course is an overview of international business. Topics addressed include theories of international trade, foreign direct investment, evolution of the international monetary system, balance of payments, multinational business management, business in communist and post-communist economies, legal and political aspects of international business, socio-cultural dimensions, technology transfer,......
 

This course explores connections between theory, concepts and applications of change management. Students learn how to manage, implement and promote positive change in business environments, concepts of crisis management, and strategies for dealing with difficult employees....
 

Students will review practical implications of recruiting employees and the effects on Business success. The course will help students prepare a systematic approach for making the correct hiring decisions to enhance the Human Resources of a business....
 

Students learn procedures for managing compensation packages for employees, theories and practices behind compensation decision-making, and business constraints and economic considerations that lead to rational compensation systems....
 

This course examines legal issues in the workplace, addressing employment law related to the employer/employee relationship, the legal context of a business and its importance to the overall success of a business, and legal issues that affect the motivation, production and equity of employees....
 

Students examine methods that maximize resources through cost-function strategies. They explore the impact of research, development, implementation and maintenance of new services and products on physical, fiscal and human resources. Students then use real time experiences to create models and simulations....
 

Students assess and study development of effective information systems. They then map applications of information management systems for their organizations and departments/units. The mapping includes outlining organizational needs, relationships of IT departments within the organization and organizational frameworks, processes for prioritizing service and system implementation....
 

Students examine project management case studies and implement models that maximize project outcomes, basing selection of strategies on project scope and control, estimates, schedules, and costs. They then develop reports that address project assessment, enhanced revision and re-planning....
 

Students review organizational theories and models that affect performance, structure and change within health care organizations and departments. Working individually and as team members, students select theories and models, reviewing feasibility within the students’ current workplaces and analyzing usability of the theories and models in health care environments....
 

Students use case studies in various aspects of operations management to create and apply models that maximize individual and team performance and service and product effectiveness and productivity. They then create formative and summative assessments that evaluate strategies used to increase operational effectiveness....
 

This small business management course is appropriate for a student interested in managing or owning a small business. Topics include getting started, planning and managerial skills, inventory, financial production, risk management, ethics, marketing, taxation, development of a business plan and various cases for analysis....
 

Students study moral and ethical issues including responsibilities of businesses to employees, responsibilities of employees to businesses, ethical issues in economic systems (emphasizing capitalism), and social responsibilities of businesses, including quality of products, truth in advertising and environmental concerns. ...
 

This course introduces principles of investing, including motivation, evaluation of an investment and descriptions of various types of investments. Students analyze strategies employed by investment professionals, learning how to use those strategies on both personal and professional levels....
 

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