Golden Gate University
San Francisco, CA, United States
http://www.ggu.edu

Advertising Strategy

Covers the uses of various media in formulating an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. You will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials....
 

Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covered is planning for long-range market development. Case studies....
 

Focuses on the distinctive aspects of service organizations including the importance of service quality and how marketing goals, mixes and strategies are tailored accordingly. You will learn about new developments in the marketing of services, including the Internet, and how they apply in different settings, including financial, professional and not-for-profit. Case studies are used....
 

Focuses on the operating and management problems of sales-management executives. You will learn how to relate the sales function to other functions of business and will study techniques for estimating sales potential, forecasting sales, manning territories, and selecting, training, supervising and compensating the sales force. You will learn about sales force automation tools, including web met......
 

Provides a strategic view of industrial and other business-to-business marketing. You will gain experience in solving marketing mix problems over the product life-cycle and will learn about the impact of technology, derived demand, complex buying processes, and customization. You will study the impact and use of business e-commerce exchanges and other web-based techniques. The case method is used....
 

Explores the field of 147Brand Management148 including product management, brand positioning and building, measuring and managing brand equity over time. This course utilizes classic and current consumer and B-to-B case studies of leading marketers and their strategies for effectively building and managing products and brands. Topics include customer focus, brand positioning and identity, creat......
 

Covers the planning, design, and execution of direct marketing programs, including methods for utilizing databases and targeting techniques. You will learn how to design direct-mail, telephone, catalog, email and web-based marketing programs for consumer goods, services and industrial markets. You will learn the principles of database design for marketing and the basic techniques of statistical......
 

Provides you with the opportunity to carry out a professional practice project in integrated marketing communications. This project may or may not be team based; its output will be an integrated marketing communications plan for an actual product or service, working with the firm or organization. Through research on the product’s marketing strategy current marketing communications problems......
 

Focuses on how to achieve marketing objectives through direct inducements that offer an extra value or incentive for a product/service to ultimate consumers, sales force or distributor as well as through special events, sports, and causes, which together form a multi-billion dollar industry. You will learn how to help an organization of any size develop closer relationships with target markets ......
 

Provides in-depth coverage of network design, and knowledge of different types of network infrastructures involving LAN, WAN and dial access services. Focuses on gathering customers146 internetworking requirements, identifying solutions, and designing the network infrastructure and elements to ensure the basic functionality of proposed solutions. Focuses on the technology, methods and best prac......
 

Introduces multi-layer switching technology for area networks. Identifies the key components151gateways, routers, switches, hubs151necessary to effect of multi-layer switching. Describes how MLS functions on a switch and configure a switch to participate in multi-layer switching in different area networks. Different trunking protocols as well as VLAN configurations and operations are also studi......
 

Provides a solid foundation in the syntax and the use of the Structured Query Language (SQL). This course builds upon the introduction to SQL provided in CIS 113. SQL is the standard language for most of the current relational database management systems. You will learn how to create applications using the programming language known as PL/SQL. The following topics will be covered: writing basic......
 

Provides an introduction to Visual Basic programming for students with an introductory knowledge of computer programming. Topics include introduction to graphical, event-oriented programming under Microsoft Windows; the Visual Basic development environment; creating and using controls to build a Graphical User Interface (GUI); the Visual Basic programming language; debugging techniques; introdu......
 

Provides a continuation of ITM 101, emphasizing object- and event-oriented programming. While the course is based on the Java programming language, it is not primarily a computer language (Java) class. Rather, it is a class in basic programming principles applicable to a variety of languages and programming environments. You will study the most up-to-date programming technologies including obje......
 

Provides an introduction to fundamental programming concepts and methods based on the Java programming language. Designed to be a first course for students with little or no prior programming experience, it is not primarily a computer language (Java) class. Rather, it is a class in basic programming principles applicable to a variety of languages and programming environments, introducing you to......
 

Explores the different types of mobile wireless communications. Focuses on some key mobile wireless technologies and studies their advantages and limitations. You will understand the hardware and software requirements for mobile wireless communications and will research the available mobile wireless devices. You will learn about the concept of wireless communications; wireless regulations and f......
 

Explores the different types of mobile wireless communications. Focuses on some key mobile wireless technologies and studies their advantages and limitations. You will understand the hardware and software requirements for mobile wireless communications and will research the available mobile wireless devices. You will learn concepts of wireless communications; wireless regulations and frequency ......
 

Emphasizes the development of protocols and procedures designed to minimize business and enterprise risks associated with disasters and other major disruptions to ensure the rapid recovery of critical business functions. You will learn how to write a disaster plan; the importance of rapid response and business recovery; how to identify critical business functions; considerations for developing ......
 

Provides an in-depth coverage of Structured Query Language (SQL) and PLSQL. SQL is the standard relational database-access and programming language for computers of all sizes. You will be exposed to Oracle/SQL and will have extensive use of our computer labs during the course....
 

Explores the use of computers employing artificial intelligence and 147machine learning148 techniques to discover previously unknown and potentially useful information from a data set. You will learn basic theoretical concepts and practical techniques for data mining. Topics will include overview of data mining, applications of data mining, data preparation, defining a study, introduction to th......
 

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