Hallmark Institute of Photography
Turners Falls, MA, United States
http://www.hallmark.edu

Self Improvement

It’s important to stay current if you want to achieve long term success. This class will give you a number of ways to keep abreast of industry changes. We will discuss convention attendance, association memberships, participation in seminars and workshops, continuing education, entering photographic competitions, and maintaining an up-to-date library as good ways to remain at the top of yo......
 

Who are the other people that are directly involved in the photographic industry? What’s the best way to find, hire, and work with part-time or freelance employees? How can you locate and evaluate the best stylists, makeup artists secretarial and accounting services? This class will show you how. ...
 

You will continue working on your Career Business Plan in this class, further exploring your personal and professional goals to establish a specific career direction. In-depth discussions will take place regarding the contents and feasibility of your plan, supported by a personal career conference with staff members. Post-conference, you will have the opportunity to meet and interview with pote......
 

Giving employees the opportunity for self-improvement fosters loyalty. This class will show you how to establish training schedules, where to find outside self-development resources, and how to create advancement schedules that are linked to pay increases. ...
 

What’s the best way to select and hire employees and encourage good relationships between everyone on a staff? How can you organize work time and delegate responsibilities to maximize efficiency? What are the guidelines for wages and benefits, bonuses, and commissions? This class will give you the answers to a smoothly operating photography business. ...
 

The elements of sales proposals, how and when to submit them, and the production of sales and service contracts for high school, commercial, industrial, portrait, and wedding photography will be covered. We will also provide information on the availability of stock forms and discuss photographic copyrights. ...
 

Creating a positive banking relationship and knowing how to talk with loan officers may be just the ticket to getting the capital you need to start a business. This class will not only help you communicate with lenders, it will bring you up to speed on the various types of business loans that are available. You will also learn how to control borrowing and how to invest surplus cash. ...
 

This class will teach you how to control the tools of your trade. You will learn how to prepare an equipment list, where to locate new and used equipment, how to rent or lease studio equipment, and how to maintain depreciation schedules. ...
 

Bookkeepers, accountants, bankers, insurance salespeople, and real estate agents often seem to be speaking their own language. This class will give you the vocabulary you need to deal with business advisors. We will show you how to keep track of income and expenses, forecast a budget and keep a handle on cash flow. Invoicing, estimating, payment records, profit and loss statements, and filing s......
 

Building on the skills learned in Introduction to Website Design, this course equips the student to publish and maintain an effective website. You will find out how to select and register a domain name that is professional and memorable. You will learn about uploading, editing, expanding, and maintaining your site, as well as measuring activity to make sure you’re getting results. We’......
 

This course introduces the student to typography, beginning graphic design and offset printing methods. Assignments combining photography and design will emphasize concept generation and producton. Students will learn to create design solutions in both Adobe InDesign and Adobe Photoshop. Projects will include both self promotion materials and client-related assignments. ...
 

Who buys graduation, portrait, and commercial photography? How can you best locate industrial customers? This class is all about finding buyers for your services by mining existing markets and by developing new ones. ...
 

The web gives imaging professionals great opportunities to showcase their work attractively and inexpensively. Professional photographers can use the internet to market themselves, sell images, and prospect for jobs. In this course you learn to design, publish, promote, and maintain a professional web presence. This course will help you understand what works, what doesn’t, and why. You wil......
 

Establishing a good reputation in the community is invaluable to any business. In this class, you will learn how to plan a public relations campaign, how to write press releases, and how to get them placed. Guidelines on how to throw a studio open house and insights on the importance of joining civic organizations will be shared. ...
 

With the right attitude and a good grasp of selling procedures, anybody can become a great salesperson. This class will give you important tips on how to open and close a sale, how to encourage minimum order customers to buy more, how to appeal to specialty customers, and how to sell by mail. This class also discusses alternate ways to advance your business, including personal contact, window a......
 

Chances are, you will be advertising your services in the future. This class will introduce you to the various advertising media, show you how to plan campaigns around traditional selling seasons, and explore how working photographers use advertising. You will write advertising copy and explore type and design options to create a logo and letterhead that reflect your personality. There will als......
 

Can you speak effectively on the telephone? Are you able to write a coherent and compelling business letter? Are you comfortable with speaking in meetings and small groups and with getting up to the podium when necessary? This class will help you do it all. Class participation, visual aids, and tried-and-true organization tips will add to your self-confidence. ...
 

Planning is everything when you’re operating a business. This class will teach you how to develop sales forecasts and marketing calendars and how to use advertising effectively. You will learn to work backwards along a timeline to put effective strategies in place. You will also become familiar with financial statements, sales reports and charts, inventory forms, budgets, and cash flow. ...
 

Running a modern imaging business demands computer skills as well as photographic ones. In this class you learn how to effectively select, use, manage and troubleshoot the computer hardware and software that modern photography requires. Learn to work faster, be more organized, and avoid common pitfalls. This class will also introduce the student to professional practices in digital file managem......
 

This course brings you further into the world of digital imaging and into the capabilities of Adobe Photoshop. You will expand your repertoire of techniques for retouching, repairing, and enhancing images. You will expand your understanding of digital image files, including concepts of image resolution, file formats, and color spaces. Your growing knowledge of other areas of photography will co......
 

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