Institute of Professional Education And Knowledge
Hong Kong, China
http://www.peak.vtc.edu.hk/

Professional Diploma in Child Counselling

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By completing this module, students should be able to: i. Apply techniques in writing common publicity & press release in Chinese & English ii. Write according to a suitable PR plan to maintain the brand or corporate identities Content 1. Public Relations Writing: Principles and Styles 2. Creating Newsworthy Publicity & Message Development 3. PR Writing Practices for Beg......
 

By completing this module students should be able to: -Gain basic understanding of public relations management -Apply public relations tactics to various types of marketing initiatives -Design an effective public relations strategy Content 1. Introduction to Public Relations 2. Ethics and Professionalism 3. Public Relations and the Law 4. Public Relations Research 5.......
 

By completing this module, students should be able to: i. Apply techniques in various process of managing public relations campaigns such as the planning process, setting objectives, conducting research, allocation of resources, etc. ii. Design and apply effective strategies and tactics in public relations campaigns iii. Evaluate the review the effectiveness of public relations campaigns ......
 

By completing this module, students should be able to: i. Apply techniques in creating a Investor Relations (IR) plan, setting objectives and strategies as well as other tools to manage various types of IR events ii. Evaluate the benefits of adopting a suitable IR strategy towards a given stock market or market situation iii. Design a formal financial PR plan for a Blue Chip or Pre-IPO Compa......
 

By completing this module, students should be able to: i. Apply techniques in writing response to public after crisis ii. Design a suitable and satisfactory plan to maintain community relations Content 1. The Nature of Crisis 2. Crisis Communication System 3. Crisis Communications Plan 4. Crisis Communication Process 5. Post-Crisis and Ongoing Communication 6. Various Co......
 

This program enables the students to acquire both theoretical and practical knowledge in topics related to property and facility management, project management, business and human resources in order to: l enhance their professional and academic knowledge; l articulate to bachelor degree program and l continue the life-long learning Content ......
 

This program enables the students to acquire both theoretical and practical knowledge in topics related to property and facility management, project management, business and human resources in order to: l enhance their professional and academic knowledge; l articulate to bachelor degree program and l continue the life-long learning Content --Land & Property law, law......
 

This program enables the students to acquire both theoretical and practical knowledge in topics related to property and facility management, project management, business and human resources in order to: l enhance their professional and academic knowledge; l articulate to bachelor degree program and l continue the life-long learning Content ¨ HR planning ......
 

By completing this module, students should be able to gain: i. The in-depth knowledge of wedding planning, betrothed needs, nuptials knowledge, matrimonial ceremony organization, implementation, management and the cross culture effects. ii. The understanding of the importance of a successful matrimonial ceremony iii. The techniques of a comprehensive wedding plan iv. The knowledge to b......
 

By completing this module, students should be able to: i.. Design a sponsorship plan that can achieve promotion objectives ii. Apply techniques in creating promotional events that can maintain good sponsorship relations Content 1. Introduction to Sponsorship Marketing and Promotion for Events 2. Type of Sponsorship 3. Planning Sponsorship and Promotion Programs ......
 

By completing this module, students should be able to: i. Apply techniques in servicing clients in Public Relations or Event Management Industries ii. Design and implement an effective and client-focused services marketing plan. Content 1. Introduction to Services Marketing: Intangibility and instability 2. Planning and Managing Services Delivery 3. Services Marketing St......
 

By completing this module, students should be able to: i. Formulate promotional events according to the set marketing objectives ii. Devise a marketing plan for an event iii. Evaluate the success of an event Content 1. Introduction to Event Marketing 2. Event Promotion and Advertising 3. Event Public Relations 4. Electronic Event Marketing Strategies 5. Funding ......
 

By completing this module students should be able to: i.Apply systematic methods for researching, designing, planning, coordinating, and evaluating every corporate event ii.Apply the methodology of project management to cooperate event management properly iii.Prepare for the coming changes and challenges in the corporate event industry Content 1. Managing events in the cor......
 

By completing this module, students should be able to: i. Design a suitable and satisfactory logistics plan for events ii. Apply techniques to ensure a smooth event implementation process Content 1. Introduction to Event Logistics & Planning. 2. Working with Contractors/ Third Parties. 3. General Venue Arrangement and Logistics. 4. Event Logistics for Meetings, Confe......
 

By completing this module, students should be able to: i. understand the mass media and its role in the advertising process ii. acquire techniques of measurement and calculation in the planning process iii. acquire skills in achieving a successful media plan and marketing strategy Content - Introduction to Media - Media Plan Presentation - Relationship among Media, Adve......
 

Objective Ø This course aims at provide students with general knowledge and skills needed in merchandising management. It is tailor-made for merchandising practitioners and jointly offered with The Institute of Purchasing & Supply Management of Hong Kong (IPSHK), a renowned professional body in supply management About IPSHK Ø The Institute of Purchasing & Supply of......
 

On completion, delegates will be able to - understand the PRINCE2 principle - understand the PRINCE2 model and framework - describe the PRINCE2 8 components, and 8 processes - use the PRINCE2 project management - understand the principle the PRINCE2 Quality Management - understand the principle of the PRINCE2 Risk Management - use the PRINCE2 techniques Content Ins......
 

Typical coaching approach is asking questions and focusing on problems. While this draws out current challenges, research shows that this technique triggers a part of the brain that complicates matters -- rather than moving toward viable solutions. To achieve desired results, the programme uses the brain-based coaching approach based on contemporary neuroscience and research from positive psy......
 

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