Instituto de Empresa
Madrid, Spain
http://www.ie.edu/

Consumer Marketing Strategy

Consumer marketing executives are constantly expected to sell more products to more people for more money more often. This is a challenging task at hand in a highly competitive global business environment where product lifecycles are shortening, new marketing and communication tools are constantly appearing, technology is rapidly changing, and highly fragmented consumer segments are savvier and......
 

As markets are becoming more competitive, products and services are rapidly commoditizing, and customers are increasingly savvier and more demanding, the role of the Key Account Manager becomes more important and challenging than ever. In today’s competitive and demanding markets, executives should gain a deeper understanding of their customer needs. Therefore, they should be able to anticipate......
 

Después de la burbuja: el triunfo silencioso de las nuevas tecnologías �Marketing Digital: mucho más que publicidad en Internet �E-marketing enfocado �Herramientas de Marketing Digital para la investigación de mercados: e-research marketing �Herramientas de e-marketing para generar marca: e-branding �La variable producto del marketing-mix: herramientas de product e-marketing �......
 

The program features several stimulating modules that address numerous issues of concern to Senior Managers and Brand/Marketing professionals. Topics to be discussed include: The New Strategic Role of Brands - Setting a Framework In our opening sessions we will lay the foundation for understanding how brands have evolved into highly strategic assets that, when properly managed, can be a......
 

Everybody negotiates continuously. Executives negotiate on a daily basis with superiors, colleagues and subordinates, potential partners and competitors, investors and board members, clients and suppliers, employees and labour unions. In this complex and changing business environment, where consensus and leadership prevails over authority, acquiring excellent negotiation skills is essential to ......
 

Fast-evolving markets and heightened competition are the norm in today’s globalizing economy. Under these circumstances, competitive advantage often results not from the most ingenious product design, the best marketing strategy, or state-of-the-art production technology, but rather from the effective leadership of a company. Whilst many organizations recognize the importance of managing thei......
 

Después del impacto de la liberalización del sector de los años 90s y del estallido de la burbuja tecnológica de los primeros 2000, el sector de las telecomunicaciones vuelve a la actualidad como uno de los más dinámicos y de mayor crecimiento de la economía mundial. Los avances tecnológicos están dando lugar a nuevos productos, servicios y prestaciones para nuevos segmentos de clientes con c......
 

Cuando se habla de “Credit Management� nos introducimos en un área de la gestión empresarial que debiera incorporar dos aspectos distintos: el comercial y el financiero. En efecto, cuando se trata el crédito a clientes o Credit Management, surgen dos visiones, en algunos casos encontradas, la visión comercial, de apoyo a la acción de venta y la visión financiera, de control del aplazamiento de......
 

Los múltiples factores que caracterizan a las empresas actualmente, tales como la mayor exigencia de los consumidores, la competencia global, el ajuste de la producción a la demanda, la mejora continua de la calidad y la reducción de los ciclos de vida de los productos, están teniendo enorme impacto en la función de compras y aprovisionamiento. Frente a la función meramente transacciona......
 

El Paradigma de Competencia entre Redes y la Supply Chain Management: �Conceptos y Modelos �Motivación (Drivers) �Tendencias Mejores Prácticas (Best Practices) en la Supply Chain �Cadenas Lean-Agile �Gestión de Procesos y Sistemas de Información para la Supply Chain: ERP, SCM, B2B, CRM. �Alianzas Estratégicas en Logística �Parques Industriales...
 

La dirección de proyectos es una profesión emergente que permite una gestión más eficiente de los recursos, un buen control de costes y el cumplimiento de plazos del proyecto. Este programa pretende describir la totalidad de los conocimientos que debe tener un Gestor de Proyectos Hoy en día las organizaciones ejecutan trabajos que generalmente involucran tanto operaciones como proyectos., a......
 

El programa de Negociación está diseñado con el propósito de servir como introducción a la negociación profesional y tiene como meta proporcionar herramientas que aseguren negociaciones eficaces que maximicen el cumplimiento de los acuerdos pactados por las partes. Objetivos: �Saber “conducir�cada etapa de una negociación �Realizar procesos de negociación convincentes �Practicar y......
 

Conozca en qué consiste el Balanced Scorecard ¿Por qué el Balanced Scorecard? ¿Qué es el Balanced ScC? Diferentes enfoques del Balanced Scorecard Introducción a los principales componentes del Balanced Scorecard Potencialidades y Beneficios de la implantación del Balanced Scorecard. Diseñe el Balanced Scorecard Marco Estratégico: Misión, Visión y Valores. Competencias......
 

“Innovate or perish�is the expression that best defines the current era of accelerated technological change and growing international competition. Technological innovation has become a critical factor in a company’s survival and competitiveness. As a consequence, the greatest challenge faced by business leaders today is to create a culture of innovation and learning within their companies. H......
 

El programa avanzado de negociación “Estrategias a seguir en las negociaciones empresariales más complejas�pretende conseguir un doble objetivo. Por una parte, mostrar al profesional una tipología de las negociaciones más frecuentes y complejas que suelen darse en la práctica empresarial y, por otra parte, ofrecerle las claves más importantes para poder enfrentarse a ellas. Para ello, los ......
 

The Executive Master in Global Supply Chains has been created with the purpose of equipping participants with the knowledge and know-how required to undertake the process involved in a global supply chain with maximum effectiveness, efficiency, and professional quality, using up-to-the-minute techniques and tools at all times, enabling the participants a broad vision of fast track contexts and ......
 

The Masters in Public Management is a program divided in three periods of actual formation. First period It intends to provide to the students the tools basic of analysis of policies and for the decision making, as well as a series of basic concepts of economy of the public sector and the form in which the administrative processes political in the public organizations run. This period al......
 

The program is aimed at professionals in the tourist and leisure sector who wish to receive training for short-term access to general management positions, and who, for personal or professional reasons, cannot be absent from work or have a job involving frequent travel. TAKE-AWAY VALUE Development of an all-round strategy for understanding the various functional areas, as well as the......
 

The Master in Human Resource Management at Instituto de Empresa is aimed at professionals and executives with a certain level of experience, whether direct or indirect, in HR functions and who look to consolidate their career as Human Resource Managers at the highest level. It is also open to other profiles which, due to their function, require know-how of the area. Said candidates access th......
 

For professionals interested in, related to or who have a vocation in Information Technologies and Systems Management (project management, technology, development, information systems, e-Business), who wish to consolidate a professional career to general management positions. For professionals who, although they do not develop their activity in the area of information systems, need to increa......
 

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