About this school:James Madison University School of Media Arts & DesignHarrisonburg, Virginia, United States
'' Welcome to James Madison University School of Media Arts & Design. Visitors to SMAD will encounter a first class facility, engaged faculty and energetic students who were competitively selected to be part of our program. We offer a dynamic (and popular) program with a long history of success in turning out graduates with both media smarts and hands-on skills who are in demand by employers. This is an exciting time for SMAD. Below is some information about our department and a few reasons why we are so excited about our future.
CURRICULUM
SMAD students learn how to gather, analyze and communicate information in a variety of media and corporate settings. All learn print layout, video production and web development, but choose to specialize in one of our concentrations; Converged Media, Corporate Communication, Digital Video & Cinema, or Journalism.
Our curriculum requires writing, law, management and theoretical/analytical classes that encourage students to think critically about media and their future roles in the industry. Concentration classes take students deep into content they’ll find useful in their first job and later in their careers.
The buzzword in the industry today is “convergence�?- the bringing together of media skills, industries and technologies - and students are encouraged to prepare for something other than a traditional career based on narrow skills, a specific medium and a single method of content delivery. For example, journalists now find they need to write for both the eye (print/online) and the ear (audio/video). They may need to shoot stills, acquire video and assemble audio/slide presentations for the web. Corporate communicators need to know which media to use for which messages and how to reach customers and users via their delivery platforms of choice. ...''
Official website:
http://smad.jmu.edu/
Contact:Tel.: (540) 568-7007
James Madison University
School of Media Arts & Design
Harrison Hall 0276
MSC 2104
Harrisonburg, Virginia, USA 22807
Jobs & Resumes: Harrisonburg
Houses & Roommates: Harrisonburg
Training courses offered at James Madison University School of Media Arts & Design:
Corporate Communication
Converged Media
Digital Video and Cinema
Media and Politics
Media Ethics
New Media and Society
Film Adaptations
Documentary in Film and Television
Movies as Art
Movies and Society
Corporate Communication Management
Electronic News Gathering and Producing
Converged Media Lab
Business and Management of Digital Media
Directing Video and Cinema
Advanced Interactive Design
HD Compositing and Special Effects
Senior Assessment in Media Arts and Design
Advanced Practicum in Media Arts and Design
Directed Projects in Media Arts and Design
Media Analysis and Criticism
Media History
Narrative Media Studies
Mass Communication Law
Telecommunication Policy and Regulation
Information and Communication Technologies
Advanced Screenplay Writing
Print Communication Design
New Media Law
New Media Journalism
Feature Magazine Production
Web Design
Feature Writing
Advanced Reporting and Writing
Video Journalism
Interactive Design for the Web I.
Interactive Design for the Web II
HD Studio Production
Topics in Media Arts and Design
Audio Production
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