Kellogg School of Management, Northwestern University
Evanston, IL, United States
http://www.kellogg.northwestern.edu/

Media and Integrated Marketing

This course deals with marketing products that have information and/or entertainment content. The products are of the sort offered by media companies and may be delivered via print, television, radio, film, Internet, direct mail, or live-event channels. The course focuses on a fully integrated approach to the marketing management of these products and is designed for students with an interest i......
 

Advanced topics in linear programming theory and practice; computational complexity and its application to combinatorial optimization, production, and game theory. ...
 

This course focuses on the general theory of collective decision-making and strategic political behavior, although applications are considered where appropriate. The course first surveys the main results from the general (cooperative game-theoretic) theory of preference aggregation and social choice. The remainder of the course considers non-cooperative, game-theoretic theories of committee vot......
 

This course examines the theory of contracts and other economic mechanisms whose purpose is to overcome problems of asymmetric information. Topics include revelation principle and mechanism design, static and dynamic moral hazard and adverse selection, principal-agent models, nonlinear pricing; bargaining, optimal regulation, incomplete contracts, incentive contracts in general equilibrium, bid......
 

This PhD-level course on decision theory focuses on axiomatic theories of individual decision making under risk and uncertainty. The course briefly explores utility theory under certainty and the notion of preferences and their representation, then progresses to the classic theories of decision under risk and uncertainty: von Neumann and Morgenstern, Anscombe and Aumann, and Savage. This lasts ......
 

Designed for graduate-level political science and Kellogg School students, this course examines research literature in political economy and political science on the role of groups in the political process. Topics may include understanding and documenting the growth of the current interest group environment, reasons for contributions to political organizations, campaign finance and the role of ......
 

This course studies the boundaries, organizational structure and governance of the firm. Topics include transactions cost economics, contracts and bargaining, agency theory and incentives, vertical integration, organizational structure, human resources policy and alternative forms of governing relations between firms such as strategic alliances and joint ventures. ...
 

The course examines economic theories of the firm from a management strategy perspective. Topics include economic models of pricing, product quality, entry, diversification, innovation and market intermediation. We examine market microstructure and the role of firm as intermediaries using models of search, matching and asymmetric information. ...
 

This course prepares managers to successfully solve problems in high-pressure crisis situations, characterized by complex decision environments, time-pressure, high stakes, unanticipated events and information overload. Students are required to apply skills ranging from data analysis and information processing to strategic decision making, leadership and team management. Particular emphasis is ......
 

Of the many new entrepreneurs each year, few will succeed. This course helps Kellogg students a) leverage their business management knowledge and learn to use it successfully in entrepreneurial ventures, and (b) learn entrepreneurial techniques that wouldn’t work in most non-entrepreneurial companies. Topics include finding, selecting, gauging and validating your dream; passion-how to get ......
 

This course is an introduction to practical forecasting methods for individual industries and sectors of the economy. Emphasis is placed on forecasting financial markets, including short-term interest rates, bond yields, aggregate and industry stock prices, and foreign exchange rates. Actual economic data will be used throughout the course. Topics include methods of reducing multicollinearity, ......
 

This course provides an overview of modern macroeconomic issues, debates, crises and solutions. Macroeconomic models and case studies are used to better understand the historical and current behavior of the economy as a whole, to better understand the sources of the various historical and current controversies concerning macroeconomic policy and to analyze the effects of macroeconomic phenomena......
 

This course provides students with a comprehensive framework for formulating and implementing pricing strategies. Techniques that take account of the often imprecise and uncertain information to which management has access are useded to analyze the influence of costs, demand and competition on the pricing decision. Also discussed are research methods that can complement managerial judgment and ......
 

This course develops the analysis of strategic planning in economic organizations including multi-divisional firms. Topics include the analysis of planning under conditions of uncertainty about the future; business strategy and problems of strategic planning and control in the multi-divisional company; the objectives of strategic planning; and analysis of the economic environment. The approach ......
 

An analysis of the determinants and nature of competition in a variety of industry structures. The course considers how the structure of a firm’s industry affects its strategic choices and performance. Special attention is given to the possibility that the firm’s strategic commitments may change the structure of its industry. Topics include the dynamic aspects of pricing, entry and ex......
 

Among the topics this core course addresses are economic analysis and optimal decisions, consumer choice and the demand for products, production functions and cost curves, market structures and strategic interactions, and pricing and non-price concepts. Cases and problems are used to understand economic tools and their potential for solving real-world problems....
 

This course examines the selection of target countries, determining when and how to enter, and managing the infrastructure and system gaps, volatility and dynamic conditions typical of emerging economies. Students learn to apply tools such as scenario planning and road mapping. The course pays particular attention to markets in Latin America, South and Southeast Asia, and Eastern and Central Eu......
 

As firms seek to improve their global competitive positioning, they must consider a variety of factors in determining the location and capacity of their productive facilities. These factors include proximity to relatively cheap inputs, the benefit of locating near major markets and the building of strategic alliances to acquire technological and competitive knowledge. We examine the role played......
 

This course focuses on negotiation in the global business setting. Students should take this course or MORS-470, but not both, because both courses cover the same basic concepts of negotiation. The course is different from MORS-470 in that it focuses on culture and negotiation strategy, culture and negotiators’ interests, and culture and negotiation ethics. We also cover factors such as di......
 

This course offers students an opportunity to learn about non-U.S. business environments within an innovative and flexible framework that combines traditional classroom-based learning with structured in-country field research. From its inception in 1989 as one class of 34 students covering the Soviet Union, the program has grown to become a cornerstone of the Kellogg experience for many student......
 

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