Kellogg School of Management Executive Education
Evanston, Illinois, United States
http://www.kellogg.northwestern.edu/execed/

Strategic Leadership

Change is the only constant in today’s global, knowledge-based economy. Nonprofit leaders need skills necessary to think and act strategically in translating mission into objectives, developing plans and programs to accomplish objectives, and to implement plans and programs. This program will address the needs of those responsible for leading major organizational change to better understan......
 

Are you making a difference? How do you measure your impact on the community? How can you evaluate your progress toward your mission? And how can you improve? In today’s competitive nonprofit environment, organizations are competing for funding on different terms: it’s not who you know anymore…it’s what you can deliver. As a result, nonprofits are striving to demonstrate the impact they are......
 

Knowing the “numbers�is a complex task for most nonprofit leaders. This session will help senior executives improve their understanding of the entire financial picture of their organization. Through lectures and small work groups, participants will have the opportunity to better understand their financial statements, to spot financial trends, to identify areas of cost containment and to predic......
 

Effective boards are critical to a nonprofit’s success. While boards provide the legal governance structure for an organization, they rarely fulfill their responsibilities or potential. This course focuses on means and methods to enable boards to maximize organizational effectiveness. Participants will learn how to assess and improve the effectiveness of a board, the executive director and......
 

In a resource constrained environment, nonprofits increasingly are employing cooperative agreements to further their mission and better meet social needs. Nonprofit leaders and funders must think creatively and strategically about how best to leverage resources with others to add value through alliances. In where sectoral lines cross one another, partnering occurs within and between sectors tak......
 

Educational institutions are under more pressure than ever to provide a high quality learning environment for the students in their care. With increasing scrutiny and often decreasing dollars, school leaders are challenged to do more with the resources they have and to provide a strong instructional curriculum. Yet, their success is often hampered by the management challenges they face. This ex......
 

Success in the nonprofit sector is often driven by the leadership of an organization. Developing strong leadership skills is essential for today’s nonprofit executives and board members. This advanced program will discuss key developments in the theory and practice of effective leadership including team building, social networking and crisis management. Highlighted by Kellogg School of Manageme......
 

Raising funds and telling your story are important activities for today’s schools. No matter what their funding structure, all schools spend more on their children than they receive in tuition. And, in today’s increasing competitive marketplace, schools need to promote their unique educational philosophy and programs. This program is specifically designed for school leaders (principals, assista......
 

High-performing boards are essential to the success of nonprofit organizations, more so than ever in the current economic climate. One of a leader’s critical challenges is building and motivating boards that perform in an exceptional manner. This executive education program will challenge senior staff and board members to confront how their boards and organizations measure up and how to apply n......
 

Successful nonprofit organizations have strong leaders who develop those within the organization leading to greater success. This program will teach nonprofit executives the key concepts they need to attract, retain and develop high performing people committed to the mission of their organizations. Topics include Managing Communications, Leadership Succession, Vision and Values and Critical Iss......
 

What comes first - The money or the donors? "Where will the money come from?" "How can we let more people know about our program?" These two issues, marketing and fundraising are critical to the success of all nonprofit organizations. The objective of this course is to allow nonprofit leaders the opportunity to develop skills to evaluate, change and implement new and e......
 

Create opportunities for revolutionizing your operations through increased efficiencies in the design and management of your supply chain. In this program, faculty present state-of-the-art models and practical tools for supply chain management and multi-plant coordination in a collaborative learning environment. You will learn effective logistics strategies for companies operating complex n......
 

Generate a sustainable advantage in cost, quality, speed, and customer service to achieve world-class performance. Using real-world case studies, group workshops, and animated computer simulation models, you explore a framework for diagnosing, improving, and designing effective processing systems and for identifying leverage points with the greatest impact on the bottom line. The Business Pr......
 

This program inspires senior marketing, IT, and operations executives to design and implement successful customer relationship management strategies for their organizations. Representing a fundamentally different approach to marketing, the program presents a holistic view of customer relationship management by including concepts from marketing analytics, technology management, organization d......
 

Unlock the value of your IT investments and achieve improved business results by synchronizing your IT strategy with your business strategy. You will be inspired to deliver on the power of IT to build deeper relationships with your internal and external customers, collaborate more effectively with partners, and maximize business productivity. Through lectures and group case discussion of real b......
 

Your business had a great growth strategy but it never got to market. Implementing Organic Growth Strategies deals explicitly with the challenges and issues confronting any business trying to implement new growth strategies. Participants will be inspired with powerful, market tested implementation tools and methodologies that can be put into action immediately. The tools and methodologies p......
 

Organic growth is the most reliable and sustainable way to grow your company. However, few large firms have a systematic and repeatable process for driving organic growth; and “buying�growth can be opportunistic, dilutive, and risky. This program presents participants with a rigorous and market-tested approach to drive organic growth throughout medium- to large-sized companies in a collaborati......
 

Grow your business more quickly and with lower cost and risk through the use of strategic alliances. In a world of resource constraints and intense battles for customers, firms are increasingly employing a variety of cooperative relationships to achieve their strategic objectives domestically and internationally. However, designing and maneuvering through alliances are very challenging activiti......
 

From new markets to mature markets and across every industry, innovation plays a critical role in an organization’s success. This intense and interactive one-day program is designed to inspire senior executives to take action by providing the leadership tools needed to create a culture and organization that challenge traditional ways of doing business. While companies recently have focu......
 

How do firms create and capture value in competitive and rapidly evolving environments? In this program, you will learn how to put into action economic principles for long-run strategic success and quantitative tools for evaluating choices. In a collaborative learning environment, you will explore how to analyze industries: What leads some industries to be more profitable than others? What lead......
 

New technologies have brought an explosion of options for media consumers. This cluttered environment requires powerful media brands and outstanding brand systems. The digital migration of content has forced media executives to think about their brands in new and innovative ways. Revenue models for digital platforms are still evolving. This dynamic environment often focuses on short-ter......
 

Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the ......
 

Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their customers and deliver an outstanding total customer experience. Truly market-focused organizations not only develop a sound market-focused strategy, but they also align all aspects of their business. In these organizations, everyone, regardless of po......
 

Gain a greater understanding for marketing in the “Nanosecond Culture,�and be prepared to immediately implement holistic thinking for your marketing and communications strategy. Taught by senior faculty from the Kellogg School of Management and Department of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, this program will help you to strategically......
 

In this program, senior faculty in the Kellogg School of Management’s Marketing Department create a collaborative learning environment and lead you through the entire pricing process. You will explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing. This program helps dispel the myths and ambiguit......
 

Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program highlighted by a collaborative learning environment, you will identify new product and service strategies that foster innovation. From the voice of the customer to design, ma......
 

Gain insight into consumers’ consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management’s marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive program which blends theory with sound marketing practice to provide winning strategies and tactics. Th......
 

Learn how to create, build, and rejuvenate brands. Companies around the globe are beginning to appreciate the importance and power of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company’s most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to ove......
 

Managers frequently complain about a lack of communication between their marketing and sales executives, resulting from a poorly designed or implemented distribution channel strategy. A well-designed distribution channel strategy takes into account the linkages between both the salespeople’s activities with channel partners and the marketing managers’ efforts to better reach and serve......
 

Uncovering insights about your customers is essential for developing products and services that deliver value to the customer and generate profit for your organization. But while companies spend millions of dollars on expensive market research, how much actionable customer insight is actually being created? How do you unlock insight-- and value--from the customer information gathered? For co......
 

Pages:- 1 2 3

School Index A~Z: A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Tips: If you want to post any message on this website, please do not include your real name, phone number, email address in the message body area. You should enter them in line text boxs respectively, if needed.