Kellogg School of Management Executive Education
Evanston, Illinois, United States
http://www.kellogg.northwestern.edu/execed/

Branding in Media and Entertainment

New technologies have brought an explosion of options for media consumers. This cluttered environment requires powerful media brands and outstanding brand systems. The digital migration of content has forced media executives to think about their brands in new and innovative ways. Revenue models for digital platforms are still evolving. This dynamic environment often focuses on short-ter......
 

Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the ......
 

Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their customers and deliver an outstanding total customer experience. Truly market-focused organizations not only develop a sound market-focused strategy, but they also align all aspects of their business. In these organizations, everyone, regardless of po......
 

Gain a greater understanding for marketing in the “Nanosecond Culture,�and be prepared to immediately implement holistic thinking for your marketing and communications strategy. Taught by senior faculty from the Kellogg School of Management and Department of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, this program will help you to strategically......
 

In this program, senior faculty in the Kellogg School of Management’s Marketing Department create a collaborative learning environment and lead you through the entire pricing process. You will explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing. This program helps dispel the myths and ambiguit......
 

Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program highlighted by a collaborative learning environment, you will identify new product and service strategies that foster innovation. From the voice of the customer to design, ma......
 

Gain insight into consumers’ consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management’s marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive program which blends theory with sound marketing practice to provide winning strategies and tactics. Th......
 

Learn how to create, build, and rejuvenate brands. Companies around the globe are beginning to appreciate the importance and power of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company’s most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to ove......
 

Managers frequently complain about a lack of communication between their marketing and sales executives, resulting from a poorly designed or implemented distribution channel strategy. A well-designed distribution channel strategy takes into account the linkages between both the salespeople’s activities with channel partners and the marketing managers’ efforts to better reach and serve......
 

Uncovering insights about your customers is essential for developing products and services that deliver value to the customer and generate profit for your organization. But while companies spend millions of dollars on expensive market research, how much actionable customer insight is actually being created? How do you unlock insight-- and value--from the customer information gathered? For co......
 

Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing. The program pro......
 

Put your sales force on the path to significantly higher performance. This four-day program, highlighted by a collaborative learning environment, tackles the issues surrounding sales force effectiveness and helps you develop high-impact strategies to accomplish your goals. The program begins by presenting a thinking framework that will enable you to critically assess your sales force and develo......
 

Gain an increased awareness of your own and others�needs and a deeper understanding of your leadership potential to make a profound change in the way you lead. In this program, Dr. Deepak Chopra offers an entirely new approach to the exciting possibilities of leadership, extending his ground-breaking books on success that combine spiritual wisdom with modern dynamic psychology....
 

Revolutionize the way you think, and results will follow. This seminar offers a unique approach for maximizing your leadership performance - looking beyond two-dimensional maps for increasing productivity to a more holistic view of leadership. During this program you will complete an intensive analysis of your motivations, behaviors, and goals for leadership improvement. Through an enhanced ......
 

Negotiate your way to success. Gain the skills to implement effective negotiation strategy and reach more satisfactory outcomes. Examine how strategic alliances, global competition, licensing agreements, and the use of teams have all changed the face of negotiations today - and how managers who stay on top of these changes get results. Prior to this program, you will complete a web-based survey......
 

Rely on teams to achieve objectives; find solutions to problems; and develop new products, services, and directions. This program integrates the latest approaches to the art and science of teamwork to inspire you, design and implement more effective teams in your organization. The program challenges participants with real-world problems and provides top-quality, individual feedback on perfor......
 

Energize your work force and maximize bottom-line results by implementing valuable people-related strategies in your organization. Understand your role in creating an environment where people feel motivated. Whether you are the leader of a small team within a large organization or the head of a business unit responsible for hundreds of people, motivating and developing those who work for you in......
 

Discover the keys to unlocking the boardroom doors in this program designed to meet the needs of senior-level women executives. Understanding how boards work and the demands on directors is imperative for executives who serve or who aspire to serve on boards. During this unique and rigorous program, you will interact with experienced board directors and senior faculty as you explore the roles o......
 

The Kellogg School recognizes the specialized knowledge and skills needed to navigate a family business, and has created a highly interactive and dynamic program to help accomplish goals of business success and sustainability. In this program, you will learn to define and optimize the roles and responsibilities of owners, family members, independent board members, and the executive team as t......
 

Today’s breakneck business pace, changing economic conditions, variable capital markets, and increasing demands for corporate accountability are driving the board’s role in corporate governance on to center stage. These requirements dictate that boards become more involved, knowledgeable, and proactive. In this ISS-accredited program, you will improve your understanding of the respons......
 

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