Macquarie Graduate School of Management
Macquarie Park, NSW, Australia
http://www.mgsm.edu.au/

Supply Chain Executive

The Supply Chain Executive Program is a three-day non-residential program designed to equip senior managers involved in supply chain management to understand best thinking about gaining competitive advantage through more effective supply chain management strategies. This program provides participants with models to identify the right supply chain management strategy, align your business�op......
 

People promoting innovation are typically creative. Leaders combine creativity with strategic skills, broader business acumen and change management skills to deliver growth. This program addresses these areas through providing participants access to best thinking in an engaging and challenging program. You will learn all the tools utilised in the various functions of the business needed to m......
 

Competitive Intelligence is concerned with the processes and systems companies use to continuously improve their competitiveness in an ever changing global market place. Competitive Analysis is a practical tools and techniques 2-day program that provides you with conceptual frameworks and analytical methods for understanding the dynamics of strategy and organisation, industry structure and ......
 

Possessing the right talent has become the only sustainable competitive advantage for many organisations, while talent itself is increasingly in short supply. Talent Management for Peak Performance aims to equip executives with the practical tools needed to build their people capability in order to successfully implement their business plans. Macquarie Graduate School of Management (MGSM) an......
 

Women in Leadership program will assist women enhance their strategic thinking, leadership, commercial acumen and influencing skills. The program will combine academically rigorous models and frameworks with practical techniques to apply in the work place. A blended learning style of presentations, case study discussions, group work and experiential activities will equip participants with a ......
 

New Enterprise Management provides some specific techniques and skills relevant to the management of new enterprises and gives an understanding of the factors that are important to the success of new ventures and the management options for increasing the success of new ventures and the management options for increasing the success of new ventures. The unit addresses the questions "why will......
 

This unit explores the relationship between marketing strategy formulation and the strategic direction of the organisation. It is designed to develop skills in analysing, planning, implementing and controlling marketing policies in the business enterprise. The central focus is the study of market strategy formulation with particular emphasis on the use of simulation models and behavioural appro......
 

This unit explores the important issues in the marketing of services including: the differences between marketing services and marketing goods; the importance of customer relationships in services marketing; the importance and measurement of quality in service provision; and the application of services marketing principles in a range of diverse industries and sectors (such as professional servi......
 

This unit examines the relationship between the needs, behaviour and demands of the marketplace and the objectives, marketing strategies and programs developed by the firm. The unit utilises lectures, a project and a marketing simulation game that is designed to explore the complex interrelationships in marketing within a dynamic setting. The unit commences with an introduction to the marketing......
 

This unit explores the ways in which CRM is concerned with the development and maintenance of long-term, mutually beneficial relationships with strategically significant customers. This unit takes the view that CRM is viewed as the intelligent management of the existing and potential customer base, with a view to optimising long-term company and customer value. Issues such as: customer portfoli......
 

The objectives of this unit are to provide an appreciation of the social and psychological influences on how markets and managers behave, and thus, allow managers to understand and influence behaviour. It does this by reviewing the influences on behaviour (culture, social class, mass communication) and by showing how these factors are manifested in consumer attitudes, perceptions, and decision ......
 

This unit aims to give students a very practical and yet theoretically grounded understanding of how advertising and promotion works. Topics covered include advertising strategy, campaign planning, media planning, creativity, assessing advertising and promotion effectiveness, direct marketing and public relations. Taking a holistic view, the unit aims to help students make management decisions ......
 

This unit develops an understanding of the key processes, terminology and concepts relevant to the project based management approach and explores the issues of moving towards a ’projectised’ organisation. ...
 

This unit examines the management of the supply chain and the role it plays in selling both goods and services. The alignment of the logistics and operations capabilities within the overall objectives of the company, and the way in which operations and logistics capabilities can add value to organisations, will be explored. ...
 

This unit examines the key issues currently facing all service and manufacturing organisations when creating the products and services. A primary aim of the unit is to illustrate the principles involved in effectively creating a value proposition and how the value transformation process is managed in the organisation and across the value chain. The unit will also examine the strategic contribut......
 

The objective of this unit is to provide students with a comprehensive understanding of the process of innovation and its management within the Australian and International context, a private sector corporation or government instrumentality, an "old economy" or "new economy". The unit takes a senior/middle management perspective in covering the management of the "fuzzy ......
 

The unit addresses the fundamentals of managing the supply chain, including the impact of e-commerce on order placement, processing and delivery. Supply chains across functional and organisational boundaries and the contribution of logistics strategy implementation will be examined. This includes issues such as demand driven supply chains, collaborative commerce, postponement strategies, third ......
 

This unit addresses the conceptual and practical issues that confront the indigenous business when it decides to market its products (goods and/or services) in foreign countries. Studies include environmental differences, market entry modes and financing international marketing, in addition to, the practical problems encountered in implementing marketing strategies and plans in foreign countrie......
 

The aim of this unit is to provide students with the knowledge, skills and sensitivities that will help individuals manage more effectively in an international environment. This unit focuses on the strategic and organisational challenges confronting multinational business enterprises and considers the dynamic, strategic and operational responses of global corporations to such challenges. The un......
 

The objective of this course is to equip students with the knowledge and skills which are necessary for them to interact effectively with members of cultures other than their own, specifically in the context of international business relations. This unit is concerned with considering the issues and problems of managing in different cultures, in particular, the ’people problems’ that i......
 

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