McKenzie College
Moncton, New Brunswick, Canada
http://www.mckenzie.edu/

Interactive Multimedia Authoring

Students learn introductory through advanced levels of interactive authoring using Adobe Flash. The students complete several projects showcasing 2D animation, and finally build a complete game suitable for web deployment....
 

Self-directed studio time is needed for completion of various drawing, art and design assignments and projects. Students will be expected to participate in a combination of class and studio time. The instructor will also act as mentor and critic in order to challenge a student’s capacity for growth....
 

Students learn how to incorporate structure, form, mass, volume, shading and gesture to create life-like human and animal life forms....
 

Students learn how to create animation drawings using techniques such as stretch and squash, arcs, and paths of action. They will digitally capture and process these drawings into movies....
 

Students learn how to create realistic, fluid motion in a visual environment through effective use of body language, movement, posing and facial expression....
 

Students learn how to take a story from script to storyboard, with particular emphasis paid to story structure and the development of character personalities. Critical review of film and video projects, including animation, music videos and television advertising, will be used to better help the students understand how to “tell a story�and effectively communicate a message. Storyboarding wil......
 

Students will be introduced to creative consciousness and visual literacy. They will be instructed on novice to intermediate levels of layout and manipulation techniques. Students will also learn how to compose drawings in a creative fashion....
 

Students will study how the mind perceives color and how to visually communicate feeling through the use of color. A variety of techniques using and creating a color wheel, primary, secondary and complementary colors will be explored. Use of basic mediums and mixed media will be incorporated in the projects. ...
 

Students will further develop their drawing skills with studio projects that develop their ability to “see� Study of proportion, scale and proximity are incorporated in the projects to show realism and illusion....
 

Students will discuss and explore topics including game concept development, documentation, storyboarding and flowcharting, gathering media assets, copyright issues, and deployment options. The students will then design and build a complete game in Flash suitable for web deployment....
 

A project-based module using database design and advanced Internet programming techniques, using Adobe Dreamweaver to add dynamic content and interactivity to a website....
 

Students are introduced to basic programming concepts including variables, expressions, flow control, memory management, optimization, etc. Students will also be exposed to advanced object-oriented programming concepts. This exercise-based module will prepare students to produce full-featured programs in a variety of commonly used languages. ...
 

Students learn introduction to advanced levels of interactive authoring using Macromedia Flash MS. The students complete three distinct projects that increase in complexity and include an interactive advertisement for the web....
 

Students learn to design and prepare graphics for Web pages using WYSIWYG authoring and digital imaging software....
 

Students learn how to apply design principles and techniques to create product identities and packaging for marketing and promotion....
 

An introduction to the techniques of branding through advertising such as visual corporate identity, packaging design and ad campaigns. McKenzie College brings in real world clients (non-profit organizations) which gives the students the experience of meeting real clients, and to utilize all the knowledge and skill they have acquires....
 

Students will learn how to use their digital camera and take better pictures. Learning camera controls and creativity, such as sharpness, exposure, light and color. We will also explore close-up photography and nature photography....
 

Students will be introduced to the principles of desktop publishing and design. They will be taught the processes required by industry professionals to create content for commercial printers. An exploration of the research, development and modes of creative expression in various areas of design, with particular emphasis on digital output, screen-printing, offset printing and specialized print......
 

The students will be introduced to layout and design principles, typography and they will be taught beginner through advanced levels of digital image manipulation techniques using Adobe Suite. The final project visually tells a story through photomontage....
 

Students will study traditional sketching and drawing techniques, 2D/3D representation and conventions; color theory, graphical layout and design principles. ...
 

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