Murray State University Center for Continuing Education and Academic Outreach
Henderson, Hopkinsville, Murray, Madisonville, Paducah, Kentucky, United States
http://www.murraystate.edu/

Telecommunications Systems Management

Kentucky’s only Program of Distinction of its kind and is one of few in the nation. The program is offered online and students must complete ten graduate courses (30 credit hours) broken into 24 hours of required courses (8 courses) and six hours of electives (2 courses). The flow chart below shows how the core courses work together to develop the competencies of the TSM graduate. TSM 680 is th......
 

Addresses Internet and other technology applications in marketing. Concepts and techniques important for understanding electronic marketing and virtual marketplaces are emphasized. As part of the course requirements, students will apply the concepts and skills learned by researching, designing, and building a virtual storefront....
 

Familiarizes the student with fundamental tools to effectively manage and motivate a diversified workforce. Included in this course is a study and analysis of the programs in human resource management including job analysis, job evaluation, selection and placement, testing and training, personnel services, and labor relations, as well as the current issues of globalization and the changing comp......
 

A survey course on the role and function of advertising in society; emphasis on the basic structure and techniques of advertising, marketing, media roles, creative strategies and the agency system....
 

Designed to give the student a basic understanding of the principles and practices of insurance. Topics included are insurance in general, life insurance, disability insurance, fire insurance, transportation insurance, legal liability and property damage insurance, insurance against dishonesty and failure of others....
 

A comprehensive study of the field of finance, covering institutions, financial markets, investments, financial theory and techniques relating to financial decisions in business....
 

This course is a brief overview of information systems with an emphasis on fundamental database design and applications in managerial decision making. Specific topics include decisions related to product costing, pricing, segment analysis, inventory management, production systems, budgeting and control...
 

The Bachelor of Science in Business online program is made possible by a transfer agreement between Murray State University and the Kentucky Community and Technical College System (KCTCS). While the transfer agreement applies to traditional students attending classes on-campus, as well as to online students taking classes via the Internet, it allows for students to achieve their degree objectiv......
 

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