Nanyang Business School
Singapore, Singapore
http://www.nbs.ntu.edu.sg/

Sales & Marketing Channel Strategies

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In an age powered by the burgeoning economies of Asia, the Nanyang Executive MBA (EMBA) prepares you to meet the challenges and rigors of the new marketplace. Lead the helm with powerful insights into the world’s most dynamic markets in Asia. Understand the complexities of doing business and succeeding in this increasingly competitive region. Learn the fundamental skills and concepts req......
 

The PhD programme is a full-time study. The expected duration of study is about three to four years. A salient feature of the PhD programme is the inclusion of coursework to aid candidates in writing their dissertations. The first year consists of coursework, culminating to a comprehensive exam. After which the students will have to go through a confirmation examination. Students who succe......
 

Frameworks for study of KM tools. Assessing organisational and technological readiness. Developing a KM infrastructure and architecture. Selection and evaluation of KM tools including content management, business intelligence, search engines, intelligent agents, mind mapping and idea processors, taxonomy builders, enterprise knowledge portals, collaboration and learning systems. Trends and futu......
 

This course provides a comprehensive treatment of the key planning and control aspects of project management that are common to many different areas of applications. Emphasis will be placed on modern techniques and tools. The managerial implications of the increasingly popular project-based organisations will be examined with contemporary cases. ...
 

This course focuses on quality management concepts, methodologies and practices of services and manufacturing industries. Topics like organisational and cultural aspects of quality management associated with implementing quality systems, communicating the quality message, team building, training and learning will be addressed....
 

This course will cover both strategic as well as operational issues in supply chain and logistics management. Topics covered include strategic principles in logistics management, supply chain and logistic system design, demand and inventory management, logistics customer service, logistics information systems, order processing, transportation management, warehousing and materials handling. Rece......
 

This course examines the roles and dynamics of technology at the societal and firm levels. The impact of technology on businesses and strategic choices of firms will be emphasised. A common framework that helps to describe and analyse technologies of different kinds will be introduced and applied....
 

Process innovation aims to achieve order-of-magnitude improvements in business performance: lower cycle times, better quality, enhanced customer service, and lower costs. Participants will be equipped with core reengineering concepts and related techniques to model, analyze and redesign business processes. Specifically, we will take a closer look at customer-interfacing, operational, support, k......
 

To succeed in the knowledge age, we need to be creative and innovative. The winning manager is one who solves problems creatively. This course is designed to help managers develop the thinking processes necessary for creative problem solving. By engaging in exercises and demonstrations, participants learn creative techniques to overcome mental blocks, generate novel and workable solutions, and......
 

The ability to negotiate skilfully and effectively is an important advantage in business. This seminar aims to increase participants�awareness about the negotiation process and enhance their negotiating skills so as to enable them to reach agreement and/or resolve disputes more effectively. A wide range of tools are employed, including lectures on negotiation theory and process, live and video......
 

Provides an understanding of the strategic, cost, valuation, structure, financial, legal, accounting, negotiating and implementation issues associated with mergers and acquisitions. Issues in the development of well-defined, value creating mergers and acquisition strategy will be explored. ...
 

Sun Zi Bingfa (also known as Sun Zi’s Art of War) is the most well-known Chinese military classic written more than 2000 years ago. Its value in influencing business warfare has never been disputed and it is must read text in all major military academies of the world. Of equal significance is its relevance to strategic thinking and business practices. This course seeks to relate the military......
 

Practical concerns and scope of advertising management and relevant theoretical perspectives and principles. Some of the topics include media planning, decision-making, message strategy, branding, creative approaches, account-servicing, and agency-client relationships. ...
 

Public campaigns aimed at changing attitudes and behaviour or creating awareness are the focus of this course. It examines the different stages of designing and implementing campaigns. It also introduces students to different evaluation methodologies and to research approaches to campaign development. Case studies of government and corporate campaigns are used to analyse the theory and practice......
 

The objective of this course is to introduce measurement/ reporting methods for mass media audiences, to learn to apply tools for strategic marketing/media planning and to increase awareness about the conduct of business in global marketing environments. Through a series of case studies, students are exposed to marketing and communications executives who conduct business regionally and across r......
 

Retail managers today must make complex decisions about, among other things, selecting the appropriate target market and locations, determining what merchandise and service to offer, training and motivating sales employees, and deciding how to price products and present merchandise. The objective of this course is to enrich participants�understanding of probably the most challenging and compet......
 

Service sector of economy is going through rapid growth, diversity and change. The course examines the development and management of services within a growing and changing marketplace. Among the challenges addressed are the development of global service marketing strategies, the process for the development of new services, the role of the climate and culture within the organization, strategies ......
 

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