Open Universities Australia
Melbourne, Victoria, Australia
http://www.open.edu.au/

Arts and Event Management

The Arts sector is a dynamic business ? it must maintain its artistic mission while ensuring it satisfies its multiple stakeholders. Arts managers must have sound planning and business skills and understand their role in the artistic process. This unit looks at why managing the arts is different. You will study: The role of the arts manager; Managing multiple stakeholders; The non-profit model;......
 

Explore the marketing of sport and issues such as fan (consumer) behaviour, value exchange between sport organisations, the media and other key stakeholder groups and the implications for sport marketing planning and strategy development. You will examine sport sponsorship, a major facet of sport marketing strategy involving the broader business community. Attention is focussed on the nature of......
 

Explore retailing and its strategic development in Australia. You will gain an understanding and awareness of the issues, problems and practices involved in managing a retail operation. You will also look at how to describe the principles of retail merchandising, planning and control, buying, selling and controlling inventory and managing resources. You will also assess career opportunities in ......
 

Explore the principles and practice of electronic marketing. You will learn about new electronic communication technologies and their potential as platforms for marketing applications. You will look at the challenges presented by the emergence of information products and how traditional marketing structures, concepts, techniques and activities translate into the new market medium. You will exam......
 

The service sector is one of the fastest growing sectors. Services currently account for approximately 70 per cent of GDP in Australia and 75 per cent of employment is within this sector. This unit explores the pertinent issues related to the services sector globally. You will define a service and understand the implications of this on marketing research and buyer behaviour. You will also devel......
 

New product development today is big business but risky with research showing that 70 per cent of new products do not last more than two years post-launch. To help optimise new product success rates the emphasis of this unit is on the processes shown to improve new product success. The key product development phases reviewed include: Identification; Development; Testing and Launch of new produc......
 

Gain an understanding of international trade, including the exchange of goods, services and factors across national borders and the impact of this trade on domestic and global economies. You will explore how the growing interdependence of nations through trade has led to episodes of trade conflict, protectionism, The World Trade Organisation (WTO) and arbitrary government interference. You will......
 

The rapid development and convergence of information technology and telecommunications have been a mark of recent years. These factors have dramatically affected how business is conducted and decisions made. This unit considers approaches to business decision-making and the role of new technologies in these processes. There is a study of the regional systems for the provision of new technologie......
 

Your ability to understand the financial performance of a company is critical as a manager, Director or informed investor. This unit provides you with the understanding required, in terms of key measures of financial performance, as contained in the regulatory set of accounts required for all companies and other organisations. It also covers a wide range of material that is important for the fi......
 

To provide students with an understanding of the development of individuals and sub-teams into a cohesive project unit with a critical link between people, ideas and information at all stages throughout the project life cycle. ...
 

Explore the recent literature of strategic management. You will look at: Strategy and industry; Strategy formulation, implementation and evaluation; Business, corporate and functional level strategy; Strategic management models; Tools for analysing key organisational and environmental data to propose and justify alternative courses of strategic action; Assessing applicability of strategic manag......
 

Globalisation is one of the key issues in business today. In this unit you will examine globalisation and assess its implications for the governance of the business enterprise, nation states, and the relations between business and government. ...
 

Explore business sustainability from the perspectives of environmental sustainability, organisational sustainability (in terms of commercial outcomes) and people sustainability. This unit introduces business models that help you recognise implications of sustainability for an organisation and its environment. You will explore the impact of constant change on business and the individual. You wil......
 

The course aims to provide lawyers and other business professionals with a sound understanding of the principles of taxation in relation to income tax for individuals and trading entities. The course examines the provisions of the Income Tax Assessment Acts of 1936 and 1997 and gives emphasis to the issues of assessable income and allowable deductions in respect of both the common law as well a......
 

This Course will enable a student to acquire an understanding of the legal principles relating to companies which are appropriate to lawyers and other business professionals. Topics covered in the Course include: administration and regulation of companies, types of business associations, registration of companies, internal rules of companies, corporate governance and directors duties, corporate......
 

This unit examines some of the principles and elements of both state and federal criminal law. Through the discussion of relevant case law and legislation, you will be introduced to the different sources of criminal law, the elements of criminal offences and you will explore the substantive topics of homicide, including the categories of manslaughter, defences to homicide such as self defence, ......
 

This unit provides an overview of the fundamental principles of contract law. It examines the requirements for a contract (agreement, form or consideration, genuine consent, capacity and legality), the contents of a contract, discharge of contract and the remedies for breach of contract and general practical commercial case study investigations. The course provides students with the knowledge a......
 

This unit will cover a range of industrial issues, and will be helpful for those students who will be involved in human resource management, employee relations and industrial issues. Students will cover occupational safety and health, liability under the legislation and regulations and the role of safety policy within organisations. Other topics to be covered will include equal opportunity laws......
 

Gain an historical perspective on STI/HIV. You will explore current global trends in the epidemiology of STI/HIV, particularly who carries the burden of STI/HIV. Your study will also address the social, cultural, religious and gender issues of STI/HIV, the political and economic influences on transmission and preventing and managing STI/HIV. The unit provides examples of institutional responses......
 

Develop your understanding of the major nutritional challenges and scope of work across the world. You will examine malnutrition in infants, adolescents and adults and micronutrient deficiencies such as iron, iodine, vitamin A and zinc. You will also study the effects of modernisation, urbanisation, vulnerable populations as well as the social, political, economic and environmental consideratio......
 

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