Open University Business School
Milton Keynes, United Kingdom
http://www.open.ac.uk/

Marketing

This course is for managers who have a role in planning or developing marketing activities, or who work alongside colleagues responsible for marketing. It deals with three areas of uncertainty that affect the development of strategic marketing decisions: uncertainty arising from the volatility of the external environment; uncertainty arising from the changing relationship between suppliers and ......
 

The course takes a holistic approach to total product supply systems through comprehensive analysis relevant to participants at all levels of buyer/supplier relationships. ‘Product�encompasses both artefacts and services. We will: explain the factors that have influenced management approaches to coordination within ‘supply chains�and other kinds of supply system; Explain how and why sup......
 

The course is divided into four blocks, each block into a series of short books that take you from understanding who the important healthcare stakeholders are, what they do and how and why they do it, to a strategic debate of the key issues and opportunities in life sciences and healthcare and, finally, into a comprehensive future scenarios-building activity. The course makes extensive use of e......
 

On the one hand, quality is the collective name given to a set of practical tools and methods that work well and make sense; on the other, it is a concept that brings about change, sometimes rendering acceptable improvements that would be resisted if they were introduced in the name of cost cutting or greater productivity. This duality, which gives quality its strength, is explored in the cours......
 

The course is for managers who deal with knowledge in a variety of organisational contexts ranging from multinationals, small and medium-sized businesses to the public sector and charities. In an increasingly inter-connected world, knowing how to manage knowledge to meet new opportunities and challenges is becoming a growing priority for practising managers, and this MBA course covers areas tha......
 

This course for the postgraduate studies in social sciences programme is for people who want to increase their understanding of economic aspects of environmental issues but have little or no knowledge of economics. Its emphasis on environmental policy will also make it valuable for those who have already studied some economics. The course consists of two course books; a selection of newspaper a......
 

This innovative and interdisciplinary course helps managers to develop their perceptions, employ creative skills, develop ideas with their team, sustain a creative climate at work, manage innovation and develop partnerships across organisational boundaries. It offers techniques and processes designed to help develop opportunities and manage innovation and change. The overall aim of the course i......
 

The issues of crime prevention and reduction, safety and security, alongside the challenge of ‘community governance� are at the centre of many of the most significant, compelling and controversial questions and debates about criminal justice, social control and social policy in contemporary societies. Crime prevention and community safety, both as fields of academic study and as areas of polic......
 

This is the final course in the French Diploma, following on from L211/LZX211 Nouvel Envol. L310 will continue to develop your knowledge and understanding of the society and culture of contemporary France and extend the practical skills of listening, speaking, reading and writing through a variety of authentic audio, video and printed materials. You will also develop your critical and analytica......
 

This is the first course in the University’s Diploma in French and follows on from L120/LZX120 Ouverture. It continues to develop practical language skills in listening, speaking, reading and writing. The themes of the course, which range from art in the community to technological innovation, are presented through video, audio and printed material. Each of the eight themes incorporates fifteen ......
 

This is the final course in the Spanish diploma, following on from Viento en popa (L204/LZX204). L314 will continue to develop your knowledge and understanding of Spanish-speaking societies and cultures and extend the practical skills of listening, speaking, reading and writing through a variety of authentic audio, video and printed materials from Spain and Latin America. You will also develop ......
 

This course will help you to perform more effectively as a manager, both as an individual and as a team member, by: recognising the difference that managers can make �the value they can add to what their organisations deliver to their customers; by considering customers: who they are (internal and/or external, which stakeholders can be called customers), how they behave, the importance ......
 

Public organisations and social enterprises such as charities are going through increasingly rapid change. This course allows you to choose two current management topics and work with other students to capture current practice relevant to your own context. The course modularity is designed to provide you with choice, to facilitate collaboration and to assist you in tailoring it to your speciali......
 

This course considers the management of international resource allocation and investment, both externally via the capital markets and lending institutions, and internally within the organisation. With regard to external finance and investment, you will consider investment in organisations in the context of the global economy and the economic, political, regulatory and corporate governance aspec......
 

This course offers a chance to improve yourself by becoming a more autonomous learner. It will provide you with ability and confidence in a field of knowledge that is vital to your career. You will learn to interpret and evaluate how accounting concepts and applications, particularly those of a strategy-implementation nature as listed below, figure in organisations both within and beyond you......
 

Are you interested in making more informed decisions about your personal finances, as well as developing the knowledge and skills required to study at a higher level? If so, then You and your money is an excellent course. It provides a detailed understanding of many of the important personal finance issues that affect people’s lives and delivers the skills and knowledge you need to improve your......
 

This course explores the differences between commercial and consumer contracts, the role played by finance, and the forms of business organisations which can enter into commercial transactions. You’ll examine the legal regulation of the sale of goods, the supply of services, and agency and distribution agreements. This is an important and growing area affecting both business organisations and c......
 

This is a 30-point course suitable for study if you have an interest in the area of employment law and practice, or as part of the free-choice element of the LLB. W221 is for you if you already have a good knowledge of the English legal system and method, and may be of particular interest if you have taken Understanding law (W200), as it builds upon the skills developed in that course. The c......
 

This course is part of a programme of four produced in collaboration with the Campden & Chorleywood Food Research Association (CCFRA). The course resources comprise a learning guide, incorporating interactive exercises, video and web-based resources and assessment, together with two booklets from CCFRA. These are ‘Food packaging: an introduction�(Key Topics in Food Science & Technology No. 7) ......
 

The first part of the course is The Case for Mobility Management. Travel plans are a package of measures to manage travel behaviour to and from a particular site. It is important for travel planners to understand the basis of their role and work. Therefore the course starts by addressing the strategic question of why travel needs to be managed in such a way and why roads cannot simply be widene......
 

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