Pinnacle PR Brussels
Brussels, Belgium
http://www.pinnaclepr.net/brussels

Presentation skills Workshop

This course lays out the core principles to build presentation skills appropriate to each person and the wide variety of situations in which we need to perform. It draws on perspectives from psychology, linguistics, sociology, and hard practical experience to help you create simple, clear and compelling presentations and deliver them effectively. Expect an active and confidence-building day of ......
 

At senior levels of management and business, presentation skills become critical to establishing and maintaining credibility and achieving results in all kinds of roles, whether presenting to a board or shareholders, courting investors, or speaking at major public events. This course consists of private and personal presentation coaching from a highly experienced corporate presentation skill......
 

This high-level advanced seminar is designed specifically for senior practitioners who already understand or are engaged in public affairs, and want to take their expertise to the next level. It focuses on exchange of best practice from around the world with an emphasis on case learning and discussion. ...
 

People consume information differently online: readers�attention span, scanning habits and navigation behaviour all confound the assumptions of writers who are used to traditional documents and paper. This course explains and then implements in practice the ideas and skills required to translate good writing into effective writing for the Web. Course content Understanding Web reading beha......
 

This results-oriented writing course is tailored to the specific needs of PR professionals and our specialist forms of writing, from press releases and case studies to opinion editorials and by-line features. Topics include getting the message right in copy, adapting style and content for audiences, choosing strong angles, quotes, clarity and brevity, tone, structure, editing and avoiding co......
 

Writing for public speaking is in some ways highly specialised: crafting natural spoken language for another person’s individual style. It also shares many aspects of general PR writing: engaging attention and conveying messages convincingly. This course draws together all these strands in. Course content Determining messages and objectives Tailoring speeches for audiences Structuring a......
 

This practical course is designed to get you writing powerful press releases quickly and instinctively. Topics include news values, concise and direct writing, headlines, structure, format, flow, distribution, follow-up and use of quotations. Training consists of incisive briefings from experienced PR professionals, workshops and individual coaching to build practical skills. ...
 

In order to keep accounts and build long-term client relationships, PR agencies need to maintain their creativity �not just at the start or for particular projects �but also day-in, day-out, all year round. Your clients are bombarded by speculative and opportunistic approaches from other agencies who would love to steal your business. Ensuring your team are always being as creative as possibl......
 

This course instils the commercial business skills that PR professionals need to ensure that your bottom line grows in tandem withy your client list. Topics include negotiating skills, procurement, contracting, team dynamics, terms, cross-selling, management of time, margins and overheads, reviews and evaluation. Training consists of incisive briefings from experienced PR professionals, c......
 

This one-day course is designed specifically for those people required to direct and co-ordinate communications across a number of geographies for an international organisation, as part of an ongoing account or a specific international campaign. Topics include differing PR and media landscapes around the world, applying and adapting strategies and tactics across borders, coordinating multiple a......
 

Maintaining client satisfaction is the lifeblood of successful PR agencies. This course focuses on developing skills and systems that are essential to keep clients happy and build productive and profitable long-term relationships. Topics include building and maintaining teams, client buy-in and engagement, trust, confidence, drive, morale, and evaluation. Training consists of incisive briefings......
 

This intensive two-day course is essential for anyone working in PR. Without a clearly defined strategy, PR will fail. This course teaches communications professionals how to create effective PR strategies with realistic and appropriate objectives which are aligned with the organisation’s business objectives. Course content 1: developing a PR strategy · Aligning communications with bu......
 

Identifying, understanding, listening and talking to all the key stakeholders who influence and affect your organisation is an important step, and an essential precursor to engaging with them. Delegates will learn how to develop strategies that will enable you to establish and build constructive relationships with diverse audiences, through a series of practical workshops and trainer insights....
 

This practical course covers the special skills and insights that official spokespeople need to represent their organisation effectively, or refine their spokesperson abilities. Topics include effectively angling a news agenda, responding to enquiries, handling bad news, managing relationships, presentation and speaking skills at media events, facilitating press conferences, and managing a pres......
 

Understanding of correct protocol and etiquette is as important to modern international business as it is to the world of diplomacy and affairs of state. This course instils knowledge of customs and expectations for standards of behaviour across a full range of formal and informal encounters in many cultures and situations. Topics include conventions of official interaction, collective pe......
 

This course teaches communications professionals how to plan a PR campaign and create effective PR strategies with defined and achievable objectives, and then how to translate these strategies into specific and practical PR plans. Topics include strategy best practice models; the campaign planning process; defining objectives, audiences stakeholders and tactics; campaign execution, monitorin......
 

Strong media insight and effective pitching skills are essential to persuade and inspire journalists to write or broadcast about your PR story idea. This course will help you master a key PR role �creating effective pitches that engage journalists and drive positive coverage for your company or client. Topics include thinking like a journalist, understanding news cycles and deadlines, choos......
 

This course encompasses everything that modern PR professionals need to know to operate effectively in the digital age. Topics include understanding the new communications landscape of “Web 2.0� what opportunities and dangers it brings for PR, understanding all the key new technologies from blogs and RSS to communities and forums; identifying who to monitor; understanding how to engage with bl......
 

This one-day course is designed for PR professionals needing to coordinate communications across a number of countries for an international organisation or an international campaign. ...
 

This course comprises the core principles of internal communications theory and the latest best practice in applying internal communications tools. It specifically considers effective internal communications during crises and change management programmes....
 

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