Pinnacle PR Ltd.
London, United Kingdom
http://www.pinnaclepr.net/

Evaluation and measurement Workshop

This course covers the crucial but often neglected function of evaluating the impact of PR activities in order to measure variables like what coverage was generated, how well messages were received, and which tactics worked. Topics include principles of modern evaluation, techniques and technologies to measure success, building evaluation into strategic PR planning, measuring media and non-medi......
 

This course delivers insight into the latest ideas and practices in the fields of social responsibility and sustainability, and in particular the role of good communications, dialogue and cooperation in this important and sensitive field. Topics include corporate citizenship, corporate community involvement, “triple bottom line�thinking (financial, environmental and social responsibility), ......
 

This course complements the core Corporate Social Responsibility course by going into greater detail on two of the most important pillars of CSR: Community Involvement and Employee Volunteering. Topics include leveraging community involvement to maximise both social and organisational benefits, employee volunteering as a strategic Human Resources tool, and tools for motivating, activating and i......
 

This course teaches communications professionals how to anticipate, plan, train and prepare well in advance of any negative event in order to contain and reverse negative publicity by reacting effectively to a breaking news crisis that threatens their organisation’s reputation. Topics include understanding the origin and dynamics of crises, risk assessment, crisis planning, preparing spokesp......
 

This course builds the creativity that is essential to results in PR, through a combination of structured idea generation activities and inspirational workshops and activities. Topics include effective brainstorming, matching creativity to messages, brands and results; selecting creative tactics; and sustaining creativity. Training consists of incisive briefings from experienced PR profes......
 

This course enables PR professionals to rise to the challenge of creating and managing increasingly complex and sensitive PR strategies and campaigns, working alongside senior management. Topics include incorporating PR strategy effectively within overall organisational strategies, working with other services and securing support, assimilating research about stakeholders and operating environme......
 

This one-week master-class is designed for senior PR practitioners to learn the latest thinking and advanced techniques from some of PR’s leading experts. Topics include international PR, representing PR at board level, crisis and issues management, top-level media relations, stakeholder engagement, public affairs, communicating corporate responsibility, and senior PR strategy. Training consist......
 

Expect a detailed grounding in media and non-media event management techniques from Pinnacle’s seasoned event organisers and managers. Participants receive a thorough training manual to help them run smooth and successful events. Course content Event management and protocol Developing event themes and content Sourcing venues Negotiating with third-party suppliers Managing speakers ......
 

This course teaches communications professionals how to create effective PR strategies with defined and achievable objectives, and translate these strategies into specific and practical PR plans. Topics include the strategy and planning process, defining audiences, objectives and messages, tactic selection, monitoring and evaluation, harmonisation of PR strategy with overall strategic object......
 

This course gives PR professionals practical skills and fundamental insights into how to work with the media, build trust and relationships, and generate positive media coverage from this key aspect of public relations. Topics include understanding the media landscape, news values, cycles and dynamics, journalist psychology and motivation, developing creative news angles and pitching stories......
 

Starting out in PR, it is important to understand the full range of tools and tactics available, and the ideas that link them together in strategies that generate results. This course is a thorough grounding the fundamental ideas, tools and tactics of effective PR for all kinds of companies and organisations. Course content The core ideas behind modern PR What is PR? How does it work? W......
 

This course is for all people whose job involves organising events with a PR or publicity implications. It is designed to convey the skills, experience, knowledge and tricks of the trade that make the difference between success and failure for PR events. Topics include event management and protocol, developing themes and content, venue sourcing and liaison, supplier negotiation, media events, a......
 

This course teaches the fundamental skills and principles that are critical to delivering results in a PR role, pitched at a suitably high level for people who are already advanced in their careers. It is aimed at people who are too senior for a generic introduction to PR course aimed at junior beginners. Course content Role of the press office How to create effective and powerful message......
 

Pages:- 1 2

School Index A~Z: A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Tips: Our combined search function does not only provide you with the training courses and students, but also talent resumes and jobs, or shared apartments nearby for rent.