Ross School of Business Executive Education
Ann Arbor, Michigan, United States
http://execed.bus.umich.edu/

Strategic Marketing (Certificate)

To earn a Strategic Marketing Certificate, you must complete the core The Big Picture Program and complete three of the four Strategic Marketing Programs. Additional information can be found in our certificate planner. The Strategic Marketing Certificate curriculum is designed to provide you with a complete understanding of The Big Picture concept, and a clear roadmap for acquiring the tools......
 

To earn a Sales Leadership Certificate, you must complete both the Effective Sales Management and Strategic Sales Leadership programs, plus any two elective programs from the qualifying program list, in our certificate planner. Check your progress (login required) towards the Sales Leadership Certificate. As the key interface between company and customer, the role of sales has expanded to me......
 

To qualify for the Leadership Development Certificate, complete two of the five core programs from the Leadership Subject Focus, which include the two new Positive Leadership programs, Management of Managers, Leadership Success for Mid-Level Managers (formerly Management II), and Basic Management. In addition, complete one other program from the Leadership Subject Focus list of programs, and on......
 

To qualify for the Management Development Certificate, complete two programs from the General Management and Business Acumen Subject Focus and two elective programs from the qualifying program list in our certificate planner. Designing your curriculum in this manner allows you to create in-depth learning experiences that cut across traditional functional area boundaries. Our clients tell us......
 

Better understand factors that influence equity valuation as you explore how domestic security markets function. Gain new insight into how an analyst processes information, and acquire knowledge to help your firm determine an effective disclosure strategy while building your proficiency in designing, implementing and evaluating an investor relations program. The program, offered in partnership ......
 

Supply chains are the central nervous system of a global economy. Effective supply chain leadership and management are keys to success in today’s competitive environment. Michigan’s Supply Chain Management program provides a structured exploration of successful supply chain strategies and practices and methods for implementing them in an organization. Participants explore frameworks f......
 

Factory Physics is an innovative framework of principles developed by Professor Wallace Hopp that describes the behavior of all production systems. In this program, participants will use the Factory Physics framework to provide a scientific basis for the practice of lean manufacturing, thus enabling them to select and develop lean policies to effectively design, control and manage their own org......
 

Enhance your effectiveness in labor negotiations and contract administration by learning how to align collective bargaining strategy with HR and market strategy. Gain insights into making strategic assessments and framing key issues, as well as practical tools for developing a negotiating strategy and preparing for sessions at the bargaining table. Also learn how to accurately cost contract pro......
 

Building a strong brand goes well beyond pretty logos. This program utilizes a strategic framework that reviews the many elements needed to build strong brands, including appropriate identity and awareness, a reputation for high quality and industry leadership, a feeling of trust and confidence, brand imagery and associations that make strategic sense and brand loyalty. It also looks at ways to......
 

No matter what other people say, everything comes down to sales. In this three-day intensive workshop, you’ll learn how to develop the chief sales officer position and how to place your sales team firmly in the driver’s seat to generate brand equity, profitability and growth. Let us show you why a strong sales strategy can allow you to compete, grow and—most importantly—make your numbers...
 

Stop wasting your time in brainstorming sessions that go nowhere. This course focuses on how to create value and growth through innovation in new and existing global markets. Participants first learn the skills of systematic inventive thinking and then learn the essential principles of how to successfully apply the tools. Participants revisit the Big Picture and tackle the process of mapping in......
 

The Big Picture Framework is a strategic planning simulation that provides essential tools for building simplified, integrated strategic marketing plans that evolve with the organization. In this engaging three-day program you’ll learn how to apply the framework and will experience the planning simulation process firsthand. You’ll walk away with a toolkit that helps you put the strate......
 

Our three-day sales leadership course will help you identify problems and arm you with the tools to motivate any personality type. You will learn how to formulate and replicate specific activities that produce long-term results. In addition, you’ll gain insight into how to identify and overcome barriers to results-oriented sales management, develop and sustain salespeople’s motivation......
 

Finding great people and keeping them can be a competitive advantage. Designed for both line and human resource managers, this program will show you how to leverage Integrated Talent Management (ITM) to help you retain highly valued employees and help them realize their professional and organizational goals. You’ll leave with the skills to create the best possible atmosphere for keeping an......
 

This five-day, hands-on program combines practical tools, best practices, powerful frameworks and current research to show you how to integrate your firm’s overall strategic challenges with human resource strategies and practices. You will acquire a comprehensive framework for effective HR strategic development and proven tools for managing strategic change through the human resource funct......
 

Human Resource management has never been more vital than it is in today’s tumultuous business environment. This program, Michigan’s premier HR program, has helped many an executive put HR at the strategic table by equipping them with the capabilities for linking HR strategy to organizational strategy. Designed for HR executives and general managers, this program will substantially ......
 

You’ve proven your worth as a manager, but managing people who manage others is a different story. At this transitional point in your career, you need the knowledge and capabilities to make decisions in complex situations, manage across boundaries and create measurable value. This program gives you just that, introducing you to Michigan’s renowned leadership framework, the Competing V......
 

The Mid-Level Managers program—formerly Management II—will give you new strategies to capitalize on the potential of your team while developing your personal leadership and coaching skills. You’ll learn how to foster collaboration and promote emotional intelligence and interpersonal relationships while managing change, motivating performance enhancement and creating a positive and imaginat......
 

Change the game using proven organizational practices from the Center for Positive Organizational Scholarship at Michigan’s Ross School of Business. If you are responsible for leading an organization through change or for significantly improving results, this program is for you. The unique and engaging learning experience will change your perspective on leadership and equip you with organi......
 

Be prepared for your transition to manager. You’ll learn the successful practices used in managing both activities and individual employees. When you leave the program, you’ll be able to identify and analyze on-the-job problems, establish objectives for your team and determine what you need to get the job done....
 

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