SCHOOL OF RETAIL MANAGEMENT
Meerut, India
http://www.schoolofretailmanagement.com/

MERCHANDISING MANAGEMENT

-Principles of merchandising -Elements of merchandising -Fashion trends -Merchandise management and plans -Buying and displaying merchandise -Fashion forecasting -Product development -Costing and pricing...
 

BRAND MANAGEMENT -Brands: from their origins to complexity -Brand functions and retailing -Role of the brand in the industrial purchase -Global brand strategy -Brand & its mechanism -Quality norms in marketing-I.S.O�etc....
 

-Visual merchandising & its effect -Exterior display & interior display -Selection of medium of visual merchandise -Window display & display elements -Fundamentals of visual merchandising -Store presentation & design -Retail location...
 

-Introduction to supply chain -Supply chain drives & metrics -E-business & distribution network -Demand forecasting in a supply chain -Designing & planning transportation network -Information technology (IT) in a supply chain...
 

-Effective Communication -Consumer relationship and behavior analyses -Soft skills -Group discussions -Debates...
 

-Demand & supply statistics -Costing & pricing -Accounting fundamentals -Contribution of retailing to the Indian economic scenario -Foreign direct investment in India...
 

-Retail strategy : an overview -Strategic issues in retailing -Planning policy for retailing -Retail internationalization -Strategic planning in retailing -Integrated & controlling retail strategy -Strategic retail future...
 

-Consumer behavior origins and strategic applications -Customer value, satisfaction & retention -Market segmentation -Consumer research -Personality & consumer behavior -Consumer perception & motivation -Factors effecting consumer buying behavior -Decision making...
 

MARKET TRENDS & LIFE STYLE IMPACT OF RETAILING -Fashion life style retail -Market trends -Impact of retailing on fashion life cycle -Technologies in retail -Promotional strategy :advertisement & sales promotion...
 

-Retail format :introduction -Retail format and their evolution -Store formats in retail parlance -Impact of scalability of store formats...
 

-An introduction to retailing -Retail environment -Dynamic nature of retail change -Retail marketing mix -Retail product -Fundamentals of retail marketing -Building and sustaining relationships in retailing -Situation analysis -Retailing future...
 

RETAIL MANAGEMENT...
 

Pages:- 1

School Index A~Z: A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

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