Sacred Heart University Luxembourg
Luxembourg City, Luxembourg
http://www.shu.lu/

Global Investments (Certificate)

The Global Investments Program will complement and strengthen the role of an investment professional in: Fund management and administration Portfolio management The structure, management and valuation of alternative investments The identification and measurement of risk Evaluation of acquisition and M&A opportunities It will provide a foundation on which to dev......
 

The leadership certificate focuses on providing managers with valuable knowledge on leading and managing their teams in an optimal fashion, especially in times of moderate economic growth and corporate downsizing. The program is designed to develop managers�skills in management and expose them to other important areas of business such as managerial accounting, finance, marketing or informat......
 

Provides an analysis of marketing concepts and applications in a global environment, focusing on market management and cultural and institutional differences. ...
 

Focuses on the consumer, and in particular what makes consumers behave the way they do in specific purchase situations. Emphasis is on behavioral, psychological and motivational theories as well as risk perception. Various consumer buying models are analyzed. The case method is utilized. ...
 

Provides an analysis of the advertising function from a management viewpoint. Emphasizes the mechanics and techniques of advertising as part of an overall marketing strategy. Topics include: role of the corporate advertising director, role of the advertising agency and role of the media. Special emphasis is on understanding and participating in the creative process, essential for effective adve......
 

Examines the product development and innovation process and cycle, its tools and techniques. The role of marketing, engineering, accounting and other functions is closely assessed. Use of techniques to enhance creativity, market research, and psychographics to assist with product development is the foundation of this course, with emphasis in the areas of product planning, competitive positionin......
 

Examines current events and issues as they relate to global management and international business. ...
 

Describes the relationship and use of accounting, management principles and statistics to produce high-quality products and services in today’s competitive and dynamic business environment. Emphasis is on the criteria used to establish global quality standards, and the use of continuous process improvement metrics as a basis of comparison to improve quality. ...
 

Develops a solid understanding of the European Union (EU) and its impact on conducting business internationally. Reviews the history of EU integration and requirements for membership, fiscal and legal institutions being developed to integrate the social and economic policies of the member countries, and international trade advantages that come from EU integration. Also focuses on EU business pr......
 

Examines the use of teams to accomplish organizational strategies. Topics include: team leadership, goal-setting, group dynamics, group decision-making, diversity and multicultural issues. ...
 

Introduces students to concepts, issues, applications and technologies essential to transacting business within the rapidly developing global Internet and web (information and networking infrastructure). Students gain understanding of electronic business-to-business and business-to-consumer marketing, sales, purchasing, distribution and trading; technical, regulatory and ethical aspects of onli......
 

Focuses on concepts, technology applications of data communications and various computer networks, including the Internet. Current management techniques, industries, and technical issues, practices and cases are explored, with emphasis on strategy, technology and implementation. Topics include: distributed processing and communication management, network architecture, computer and network admin......
 

Examines the legal relationship between an employer and an employee in the business environment. Special attention is given to how these issues are dealt with as companies expand globally. ...
 

Focuses on the role of the contemporary human resources function in organizations. Emphasis is on analysis of policies related to the organizational life cycle from hiring through termination, workforce and succession planning, compensation and benefits, career development, labor relations and employee training. These concepts are discussed in light of working with and managing a multicultural ......
 

Examines the legal environment of international business law including international organizations, international trade regulation, World Trade Organization, European Union, North American Free Trade Agreement, U.S. regulation of international trade, international commercial transactions, financing international transactions, licensing and protection of intellectual property, foreign investment......
 

Examines the strategy and techniques for successfully introducing and managing change in organizations. Emphasis is on the role of power, influence and communication in the change process, confrontation, concepts and techniques of organization development, change management and acceptance of innovation. Development of a framework for recognizing factors that influence change and development of ......
 

Develops a student’s awareness and sensitivity to cross-cultural management. Models of understanding other cultures and management styles are discussed. Topics include: cultural sensitivity, awareness of different value systems, context specificity of management techniques, and ensuring effective communications across cultures. ...
 

Explores various aspects of starting or buying a small business. Student teams are required to develop a complete business plan. Case studies are used to help students understand the principles used to create a plan that can be financed and implemented. ...
 

This course attempts to answer the following questions: What are derivative securities and how can they be used in corporate strategy and risk management? The course will involve some theory about the mathematical foundation needed to analyze, design, price, and use derivative instruments in a managerial context. Basic derivative contracts such as forward, futures, option, and swap will be cove......
 

Examines the role of each of these strategies as part of the whole restructuring process faced by corporations in their attempt to compete and grow in the United States and abroad. Emphasis is on each method’s strategic and financial advantages. Group analysis of cases and computer applications are utilized. ...
 

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