Sauder School of Business
Vancouver, BC, Canada
http://www.sauder.ubc.ca/

Executive Education Certificate in Strategic Leadership

To enhance strategic leadership skills and increase the ability to implement high-level organizational initiatives. Participants Executives, senior managers or others who wish to become more effective leaders in their organization....
 

An open-ended path that accommodates individual learning needs or competencies identified by an organization. Participants Managers at all levels who would like to enhance their management expertise through applied University-level education that incorporates a balance of theory and practical application....
 

To develop specific skills that will lead to greater innovation in the organization. Participants Executives, senior managers and others who wish to drive organizational innovation, creativity and change....
 

To develop the skills needed to manage people more effectively, in order to maximize their contribution to organizational objectives. Participants General managers, department managers and team leaders who want to handle human resource issues better, and human resource specialists who wish to consolidate their knowledge and understanding....
 

To enhance the strategic management skills needed in the public sector managers and executives Participants Executives and managers within municipal, provincial or federal government...
 

To provide an understanding of organizational challenges and to enable an integration of activities across the organization. Participants Those already in a senior management position or just about to enter one....
 

To develop fundamental skills for creating and executing a comprehensive sales and marketing program for an organization. Participants Managers or leaders who currently have responsibilities in some aspect of organizational marketing or sales management. ...
 

To develop the communication and negotiation skills necessary to build positive, productive relationships and to achieve your desired outcomes. Participants Leaders and managers who wish to improve their verbal, written or presentation skills, and those who develop strategic relationships through negotiation. Core Courses Advanced Negotiation Skills Workshop Art of Facilitation Chan......
 

As government, business and social interests converge, public agencies face an increasing need to build relationships across a multitude of organizations and stakeholder groups. Designed for public sector leaders, this workshop describes best practices and critical architectures for building successful strategic relationships across a wide variety of organizational boundaries. Benefits of At......
 

Governments world-wide have been looking at public-private partnerships (P3s) as a way to involve the private sector in the delivery of public services such as transit, schools, hospitals and prisons. The objective is to harness the forces of competition and the innovative potential of the private sector to deliver high-quality services to citizens while optimizing value-for-money to government......
 

This innovative program was jointly developed by the Institute of Corporate Directors and The Rotman School of Management, University of Toronto in partnership with UBC’s Sauder School of Business and presenting sponsor TELUS. It provides knowledge on key accountabilities and responsibilities of not-for-profit leaders, by making extensive use of team-based, facilitated learning to ensure that p......
 

This ’how-to’ course provides an overview of cost-benefit analysis, cost-effectiveness analysis, multi-goal analysis, and related techniques for evaluating public sector projects at the federal, provincial and local levels. Benefits of Attending By attending this course you will learn: how to evaluate public sector projects how to choose among alternative evaluation techniqu......
 

Online marketing is growing in importance across most industries and consumer groups. This workshop provides a roadmap for approaching web-based marketing. You will get hands-on practice with some key e-marketing tools, and come away with a preliminary action plan for integrating online marketing into your total marketing strategy. Benefits of Attending Attending this course will help you......
 

To run a successful business, it is essential to have an understanding of customers and market trends. This course demonstrates market research tools and techniques that can be employed by any business manager. Benefits of Attending Attending this course will help you: determine your research objectives and make correct choices on what method to use set up an effective research agenda t......
 

One key to a firm’s profitability is effectively communicating the benefits of its brands to customers. This course will help you develop and manage an effective marketing communication program that integrates multiple promotional channels. Benefits of Attending Attending this course will help you: develop communication objectives based on a sound marketing strategy design a multi-me......
 

New products and services are vital to a company’s profitability. In this course, you will experience the various stages of new product development from idea generation to concept testing, and learn about factors that influence success and failure at each stage. Benefits of Attending Attending this course will help you: understand why consumers adopt some new products/services and not ......
 

Powerful brands exhibit increased customer loyalty and higher profitability. This course provides a systematic approach for developing and maintaining effective brands. Benefits of Attending Attending this course will help you: understand brand personality, equity, positioning, architecture and extension analyze brand challenges and opportunities build effective brands that will at......
 

Business-to-business selling to key accounts requires a sophisticated strategic approach. In this course, you’ll learn a structured sales process tailored to complex, unpredictable and highly competitive environments. Benefits of Attending Attending this course will help you: increase your success rate in selling to major accounts, while safeguarding margins and strengthening customer l......
 

This course develops competencies in creating effective marketing strategies for your organization. You will deepen your understanding of the competitive environment, and build skills in market research, segmentation and positioning. You’ll also learn to develop powerful brands that will keep your customers coming back for more. Attending this course will enable you to: analyze your o......
 

This course looks at the total project management process, from planning and organization to implementation, with special emphasis on cost control. It also describes scope, quality, time, risk control, and the human factors that play an important role in every project. Benefits of Attending At this course you will learn: practical and effective management techniques that encompass the f......
 

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