The School of Management, University of Surrey
Surrey, United Kingdom
http://www.som.surrey.ac.uk/

ENTREPRENEURSHIP AND CREATIVITY

Entrepreneurship is a widely used but little understood concept. Often it is equated with new venture creation and small businesses. In recent years governments in both the developed and developing world have seen it as the panacea for economic growth and development and the source of new jobs and business models. The rationale of this module is to introduce participants to the concept of entre......
 

The module aims to provide participants with both theoretical and practical understanding of how financial strategy can be formulat ed . It develops in depth understanding of corporate finance theories, and practical awareness of how these theories are appli ed to real business world. It further provides comprehensive knowl ed ge of how businesses and corporations utilise financial resources an......
 

The aims of this module are to provide understanding and knowl ed ge of RM bas ed upon: How the relationship cycle is at the foundation of the process of customer relationship management. An understanding of the economics of undertaking a strategic approach to RM. This will provide the accept ed financial reasons as well as a critical approach to RM economics. The use of CRM and RM term......
 

The primary aim of this module is to help students put into practice their theoretical knowl ed ge of project management. Students would have acquir ed a basic understanding of project management in Production and Operations Management. As an elective module, it extends the prior learning by linking theory with practice. With a focus on collaborative projects, it helps students develop the ab......
 

Marketing is offer ed as a core module with the aim to deliver a set of concepts and practices bas ed upon the ways in which companies interface with different markets in the context of a plann ed set of business interventions. The objective is to ensure students have an understanding of the principles and practice of the current implementation of marketing within the business setting. The......
 

The module aims to provide participants with both a theoretical and practical understanding of how corporate strategy can be formulat ed in the light of environmental and internal conditions and requirements. More specifically, the module equips participants with a framework for understanding corporate strategy as an interdisciplinary activity within the context of a competitive market economy,......
 

The aim of this module is to provide students with both a theoretical and practical understanding of how operations can be managed strategically in the light of external and internal conditions and requirements. This module will equip students with a framework for understanding production and operations management as activities within the context of a firm’s competitive strategy. Specifically t......
 

Guildford full-time programme The programme aims to develop analytical abilities, using concepts derived from a wide range of academic disciplines, directed towards business problem solving in an international environment. It provides students with managerial competence in a variety of applied skills. Students will be encouraged to reflect and build upon their previous experience and should in......
 

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