The University of Auckland Business School
Christchurch, New Zealand
http://www.uco.canterbury.ac.nz/

Marketing Strategies

This course demystifies marketing and explains what makes marketing the key to business success. It covers the fundamental tools needed to plan and implement marketing strategies for your business, product or service. Practical skills of marketing planning are presented, based around a number of strategic decisions: - What product or service are you marketing? - Which customers are you marke......
 

This course helps you understand how to effectively navigate the complex, uncertain and dynamic changes that most business organisations face today. The course uses a variety of learning methods including short presentations, discussions, video case studies and an interactive computer simulation. Who should attend? This course will benefit managers, professionals and technicians who want to......
 

As a maintenance manager, you will often need to obtain a professional overview of your task, even though you may have been practising in your area for some time. This course introduces the basic concepts of maintenance management in order to make you aware of the science and discipline behind the function of the maintenance manager. The main focus is on the principles of maintenance management......
 

This course builds towards understanding and mastering the inter-related skills that contribute to the art of successful business negotiating. It explores the larger frameworks that influence international commercial negotiations. The course covers studies in wider distribution choices and looks at the crucial part distribution plays in building a brand. It analyses contract issues, trading con......
 

Innovation is not only for the high-tech sector; it is essential for every enterprise that wants to stay in business. This course is a must if you are in search of new initiatives and a fresh approach to unlocking opportunities, successfully launching a new product or service or want to virtually eliminate product/service failures. It presents the thinking ’Seeds’ and ’Catalysts&......
 

This interactive course introduces decision-making techniques that keep the whole in mind while planning and executing business activities. Starting with your values, it explores relationships with the resources and actions on which your success depends. You learn to test whether business and lifestyle choices are authentic with your values and how to be proactive in minimising the impact if th......
 

Today’s professionals not only need to be competent in their chosen fields, they also need to be competent writers. As technology has advanced, writing skills have declined, leaving competent writers as an elite, minority group. This course provides a practical introduction to business writing. It examines the makeup of effective writing and provides valuable time to structure and write ef......
 

Professionals tend to concentrate on the technical aspects of their projects and as such, tend to spend less time and effort on the commercial and legal aspects of their projects. Most engineers though, often at an early stage in their career, will be in a position where they are required to either manage or administer a contract as a key part of a project for which they are responsible. Contra......
 

This Conflict Mastery programme is designed to provide you with the concepts, tools and techniques to enable you to manage conflict and be a more effective leader. The programme takes an experiential approach to learning - a variety of learning methods including self-assessment, interactive exercises and case studies are used throughout. It provides an integrated and comprehensive programme mad......
 

Most of us are unique individuals working together in groups. This is a potential cause of tension. This course is designed to enable you as an individual to identify personal characteristics which work well and those which disadvantage you in the workplace. The workshop is confidential to participants and gives opportunities to discuss freely the stumbling blocks to effective communication at ......
 

Good management of difficult situations leads to the sound on-going workplace relationships that are essential for successful organisations. In this course, you will be asked to use your own experiences of difficult situations and through peer discussion and rehearsal, you will begin to appreciate factors about your work settings, yourself and your relationships with others that contribute to a......
 

Dynamic and innovative leadership in today’s organisations requires access to a rich toolbox of resources for successful and productive employee management. This course is designed to provide you with powerful coaching concepts developed through scientific research, that will support your ability to empower, challenge and collaborate to build a culture of commitment, engagement, responsibi......
 

The Tipping Point helps you discover how to maximise your effectiveness in implementing organisational change. It is a new model of change that applies lessons learned from public health to make an organisational change initiative both contagious and sustainable. It simulates a positive ’word of mouth’ epidemic for a new idea and helps you understand the interacting factors that motiv......
 

Microsoft’s programming language C# and programming framework .NET are quickly gaining popularity among software developers due to high productivity, compared to older languages and tools. This course provides in-depth information about C# and .NET, which will enable you to quickly start developing programs in the new environment. It provides a comprehensive comparison between C#/.NET and ......
 

A company’s brand is often its most undervalued and misunderstood asset. This course is designed to take you beyond the logo and the expensive marketing campaigns, to discover the branding theories and practices that should be known to every business and can be adapted to different firms’ budgets and priorities. The goal of the course is to demystify branding, presenting both the theo......
 

Organisational culture can be described as ’the way things are done around here’ and reflects an organisation’s collective aspirations, norms, values, beliefs, working language and processes. While culture underpins organisational functioning and performance, it is a complex, active and living phenomenon and is therefore often challenging to shape and manage. This course is desig......
 

Do you have a new product, concept or innovation and want to enter a high technology or high change market? Do you want to expand internationally? Are you starting a company or line of business and want to focus on the most profitable markets? You know that while your core product or technology is very important, market leaders usually win on the strength of better business and marketing str......
 

Strategic Marketing: Some Straight-Forward Questions �What is a marketing strategy today? �When do you change your marketing strategy �Why might it be more important to be fast than right? �How do you manage the process of changing your marketing strategy? Strategic Marketing: Some Not-So-Straight-Forward Realities "Strategy is the art of creating value. It provides the i......
 

Learn the Fundamentals of Social Marketing and how it can benefit your company. Understand Best Practice Principles and how to apply them for success. Appreciate the Business and Societal Trends which Assure Expansion of Social Marketing in the Future Business Mix. Social marketing allows non-profit organisations to develop long-term income earning strategies by aligning with for-prof......
 

The survival of a business depends on the successful delivery of service in three key areas: 1. by its business units 2. by its external suppliers 3. as a supplier to its customers. A good programme of Service Level Agreements establishes the structure and processes to ensure the success of a business. However, the majority of Service Level Agreements are doomed to failure through poor c......
 

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