The University of Sydney Centre for Continuing Education
Sydney, NSW, Australia
http://www.cce.usyd.edu.au/

Project management

Designed for those who work as full-time project managers, or have prior experience of project management methodology, this intensive three-day course provides a professional coverage of all the topics in the Guide to the Project Management Body of Knowledge (PMBOK). For those seeking formal certification, this course satisfies the training requirements for candidates for the PMP qualification.......
 

The business case (also called a cost benefit analysis or feasibility study) is a key document, the very basis of many projects and investments. It should provide clear evidence that a project is worthwhile, that the benefits as described are achievable, and that the associated costs can be contained. This intensive one-day workshop, aimed at project managers, team leaders and business analysts......
 

Website audiences absorb written information in a unique way. This course will provide you with the information, guidance, tips and language tools to understand how people read online, and the most effective ways to communicate with them. You’ll learn techniques for laying out and structuring web page copy, how to increase site visits and sales, and the latest opportunities for writers onl......
 

Whether you want to enter the field of journalism, write and sell freelance articles or simply enrich your life through a professional writing course, this practical course led by an experienced journalist will provide you with the editorial tools currently used in the industry and a practical focus on how to market your work....
 

Are your reports getting the attention they deserve? Well-written reports are powerful tools for communicating ideas. Learn to understand and focus on your audience, develop a relevant structure and logical flow, use plain English, write executive summaries and overviews with impact, and reduce report-writing turnaround times. Discover how to design and format reports that are easy for readers ......
 

You start with a basic text â€?it might be a report, a webpage, a brochure or a book. You edit it so that it has a strong structure and reads well. Then you proofread it to remove errors and ensure consistency. If you can master this simple process, you’ll have the skills to communicate clearly and produce documents of professional quality. Come and learn from Michael Wall, a professional e......
 

This course builds on the principles and practices introduced in ’Writing at work’. It explains the skills of writing plainly and clearly, and addresses the demands of various business communications. We discuss how to target your audience, manage your tone and improve the structure and flow of your writing, and explore ways of writing and editing successfully in groups. Participants ......
 

You might imagine that listening and speaking under pressure is a natural ability - you either have it or you don’t. In fact, with good preparation and a structured approach you can develop the confidence to be spontaneous and articulate when presenting a proposal, strengthening your case or selling your ideas. This lively course will show you a four-step system for doing this, so that, ev......
 

In the broad sense of the word we’re all salespeople, and our voices say a lot about us. During this course you’ll learn to develop a voice that ’sells’ you, your ideas and your messages to other people, regardless of your role. You’ll gain an understanding of how your voice is perceived by others, learn to attract attention and connect to others with your voice, discov......
 

You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of customers creating ads and campaigns, how they distribute their content and how to monitor consu......
 

Take your marketing skills to the next level by thinking more strategically. Designed for marketers with some experience, this course will equip you with practical take-home tools to develop stand-out brand goals, write powerful marketing plans and measure your performance. Learn how to get the most from your research and communication spend, discover the importance of financials and discover t......
 

This course is a must for anyone in a sales position, whether you’re new to selling or want to deepen your knowledge of successful selling. Learn how to understand your customers, build rapport, relationship-sell, identify needs, make effective sales presentations, gain a commitment to action, and implement effective follow-up procedures. You’ll develop powerful sales techniques that ......
 

Marketing is a powerful management tool for growing your business and addressing key issues, whether you work for a corporate, for government or for yourself. In this practical course, you’ll discover the elements of a strong marketing plan, learn about today’s core online and traditional marketing activities, equip yourself with a range of marketing tools and templates, and see how e......
 

This course is designed to help account managers create and implement strategies that focus on value. You’ll learn how to develop long-term relationships that ensure preferred supplier status, how best to design a key account management plan and how to gain widespread acceptance of that plan. You’ll also discover how to analyse client drivers, move from transaction management to value......
 

A successful search engine marketing strategy is one of the primary ways in which business websites can attract new customers. During this course we’ll explore the main search-engine marketing techniques for business websites. You’ll learn about the process of search engine optimisation, including keyword research, writing optimised content, getting web pages indexed by search engines......
 

Learn how to develop and deliver successful meetings, incentives, conferences and exhibitions. This practical and interactive course will provide you with a structured approach to operational and creative fundamentals from inception to debrief. You’ll learn how to develop budgets, critical paths, and work breakdown structures, and gain an insight into risk mitigation and contingency planni......
 

Brand management defines the strategic direction and internal disciplines required to create value for an organisation, its shareholders, customers and other key stakeholders. Over two interactive days you’ll gain a ’real world’ understanding of how to achieve brand leadership, articulate brand essence, create a brand wheel, evaluate various brand architecture and portfolio optio......
 

Looking to build on your existing marketing skills? Experienced marketers or those who have completed Marketing Essentials (or equivalent) will benefit from a detailed consideration of the key marketing tools of PR, promotions, advertising and business development. Explore the latest marketing trends ? including digital, on line and consumer marketing; and effective use of marketing funds, incl......
 

There’s much confusion and controversy surrounding business strategy. Using case studies and drawing on the ideas and models of leaders in the field, this course will debunk the myths and illustrate how good strategies are formed (and why bad ones remain embedded). You’ll gain an understanding of the relationships between strategy, planning and execution, and learn how to develop a st......
 

A key factor in the success of a project is managing stakeholder expectations, needs and wants. During this practical course you’ll learn how to identify key stakeholders and define their roles, establish how committed are they to the project, align and prioritise stakeholder requirements to business and organisational objectives, and gain ’buy-in’. We’ll also cover communic......
 

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