Tippie College of Business
Iowa City, Iowa, United States
http://www.uiowa.edu/

International Executive MBA

For more than 40 years, the Tippie School of Management has been turning bright, high-potential professionals into exceptional leaders. With the development of the International MBA and the expansion of the Tippie MBA to Hong Kong, emerging Asian leaders will have access to the same high quality education. The IMBA experience will provide you the opportunity to learn with some of the bright......
 

Your hard work has paid off for you and your company. You’re already an excellent manager, but now it’s time for a new challenge. You want to become an exceptional leader and develop and implement strategies to advance your company. One of the best ways to pursue leadership goals is through a quality MBA program. Each of the Tippie Executive MBA program options is designed to meet......
 

At Tippie, we believe that a world-class MBA should improve our students’ professional and personal lives - intellectually, practically, and ethically. We offer an integrated program of high-quality academics, experiential business learning ("learning by doing"), and professional development. In building our curriculum, we incorporate the advice of corporate leaders as well as ac......
 

Production, consumption, and marketing of services; solutions to problems faced by service managers; development of an organizational marketing system for delivery of quality service....
 

Industrial buyer behavior, buyer-seller relationships, interactive product policy and market segmentation, distribution and selling systems; skill development in market strategy formulation for industrial products and services, and in solving problems and making decisions about industrial marketing....
 

Analytical approaches to customer relationship management; issues, techniques and terminology associated with database marketing and data mining; analysis of customer databases; assessing lifetime valuation (LTV) of customers, identifying "high potential" customers, estimating return on marketing investment, building predictive models to estimate the probability of response to a marke......
 

Strategies for building, leveraging, and defending brands; principles of consumer behavior, how they relate to building brand identity and equity; branding of consumer goods and services....
 

Marketing problems of organizations; emphasis on marketing manager’s role in developing and presenting goal-oriented marketing strategies; application of marketing concepts to real business situations....
 

Differences in global environment; how cultural considerations, political, legal, and economic conditions affect market entry strategies and marketing mix decisions; development of marketing plan for non-U.S. environments....
 

Advertising as a promotional force; emphasis on theory, planning, resulting strategic and tactical decisions made by advertising executives....
 

Personal selling, management of sales force; emphasis on recruitment, selection, training of sales representatives; problems in allocation of sales effort, supervision, control....
 

Principles and processes of direct and database marketing; insight into the requirements for building a customer-based marketing strategy....
 

Strategies for retail site selection, store design, supply chain management, customer relationship management/customer service; merchandising management strategies for planning merchandise assortments, buying systems, buying merchandise, pricing, promotion....
 

Introduction to World Wide Web business and marketing; concepts, methods, and applications associated with doing business on the web; web page construction and design; case studies and/or entrepreneurial projects....
 

Philosophy and activities of marketing; marketing environment of an organization; strategies with respect to marketing decisions, buyer behavior; spreadsheet analysis of marketing problems....
 

The demand for tax specialists remains high. Firms in public accounting and in industry seek to hire graduates who have specialized in tax. Because businesses often face complex and contradictory tax, regulatory, and business issues, the activities performed by entry-level tax specialists require an in-depth understanding of not only current and emerging tax issues, but also business issues. Th......
 

The environment in which both internal and external auditors operate is becoming increasingly complex. This complexity manifests itself in four ways. First, advances in technology are changing the way business is conducted; electronic commerce is replacing paper-based transactions. Second, markets are no longer limited by national boundaries. Firms must now be competitive on a global scale. Thi......
 

This core course in the MBA curriculum is a broad survey of finance for all MBA students which emphasizes fundamental valuation concepts and their applications. The primary objective of the course is to familiarize the student with fundamental concepts of financial management, including the objectives, tasks and decisions made by financial managers. Fundamental concepts include, but are not res......
 

The internationalization of financial markets has continued to accelerate over the last few years. At the same time, the growth of multinational enterprise has increased the importance of these markets. As a consequence, it has become essential for any business student with a specialization in finance to have a solid understanding of the workings of these markets. TOPICS COVERED Global......
 

This course is intended to introduce students to new concepts of finance or reinforce concepts that have been introduced in other classes, and to present them in the context of real world problems. This course focuses on "project work" as opposed to cases or prepared homework assignments and attempts to place students in the role of consultant/ banker/ investment banker/ security anal......
 

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