UBC Continuing Studies
Vancouver, British Columbia, Canada
http://www.tech.ubc.ca/prog/index.html

MCITP: Server Administrator

All the courses you need to prepare for your MCITP: Server Administrator...
 

Extend and amplify your existing development skills in this hands-on introduction to Microsoft Silverlight...
 

Learn to harness the power of Google Maps for your web site...
 

create next-generation interfaces with reusable AJAX components...
 

Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, custome......
 

Implementing a successful technology-centric process-improvement strategy within an organization requires new ways of working and new ways of managing workflow. The leading edge of process design is the creation and delivery of self-serve and highly digitized process-based operational environments for companies, customers, partners, and employees. This course provides the information and skills......
 

Information technology (IT) and information systems (IS) are no longer supporting structures in business—they are now core to how organizations operate on a day-to-day basis. This course is an introduction to how and why technology is used throughout the modern organization. The course uses the concept of Enterprise Relationship Management (ERM) as a way of understanding how technology is used ......
 

In terms of business operations ‘knowledge management�encompasses all corporate content and information systems as well as data structures and systems�integration. The concept behind the study involves collection and accessibility to all available digital information. The company then uses superior analysis and evaluation tools to create processes that make it smarter at every level. This ‘sm......
 

Integrating new business models into existing departmental functions requires planning and analysis. Deploying effective strategies must focus on the “why�and “how�of doing business in new ways. Determining the resources for successful strategies demands that management research, observe and identify these opportunities. This course teaches you how to look at the essential processes of your o......
 

Business processes are the high-level activities and procedures organizations (including government) perform on an operational level allowing them to function efficiently. Generally when involved in commercial enterprises these processes include items like planning, procurement, manufacturing, distribution, order tracking, accounting, promotion, sales, delivery and customer service. Organizatio......
 

The UBC Certificate in Business Systems Analysis is a part-time program for business and IT professionals who wish to develop competencies in business process analysis and design. The program focuses on understanding technology-centric business activities, the strategies and techniques that support organizational workflow, and the methods of analyzing the underlying processes in order to improv......
 

Based on the success of the award-winning UBC Award of Achievement in Web Analytics and driven by the industry’s need for trained web analysts, the University of British Columbia Continuing Studies has joined with the University of California, Irvine Extension, to offer this exciting new certificate program. The innovative Certificate in Web Intelligence equips you with the cutting-edge......
 

This course goes beyond the tracking and reporting of web site activity, covering both the art and the science of successfully using web analytics to drive change within organizations. Getting organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization properly, and communic......
 

In today’s marketplace, online channels play an increasingly critical role in a company’s overall marketing plan. Once your site is optimized for usability and the visitor experience, it’s time to bring in more traffic. In this course you will learn how to achieve greater return on investment for online marketing initiatives and evaluate the impact of campaign results. This co......
 

Successful web sites require continuous reviewing and maximizing conversion rates for defined success actions to improve the user experience and increase web site traffic. This course focuses on optimizing the visitor experience at the web site. Site optimization topics include information architecture and navigation, content structure, internal page and link strategy, and the optimization o......
 

A web site can be a core business and communication channel that provides a direct link to current and potential customers. Unique to this medium is the ability to quantifiably measure and define the nature of the client interaction through web analytics. Successful organizations today are leveraging the power of web analytics to realize the full potential of their web sites, developing and ......
 

Trying to sort through and make decisions about your social media strategy? Want to build and monetize an online community through social media? Learn the fundamental building blocks, such as presence, reputation, relationship and identity that define online communities, and explore business models such as advertising, digital merchandising, and branded content that best suit these different co......
 

The blogosphere is where social media combines with content to produce ground-breaking outreach and impact for your organization. This course explores the theory of why blogging is today’s most popular area for businesses to spend marketing dollars, and gives you some of the hands-on skills you need to get started yourself. Set up a blog, develop content, learn about RSS, comments, and integrat......
 

Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. In this course, you learn how to incorporate social media tools like Facebook, YouTube, Twitter, social bookmarking and web monitoring tools into your overall marketing strategies and tactics. We discuss the dos and don’ts of social media marketing; l......
 

This introductory course provides an overview of social media: its history, theories and the principles behind online communication. Through hands-on demonstration of a variety of social media tools including YouTube, Twitter, Facebook, RSS, wikis and social bookmarking, you discover how these tools are shaping modern communication and how to incorporate them into everyday business and personal......
 

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