UCLA Extension
Los Angeles, California, United States
http://www.uclaextension.edu/

Mergers and Acquisitions

This course is comprised of four self-study modules that provide an overview of mergers and acquisitions, and examines a broad range of topics including the motives of buyers and sellers, the accounting method for mergers and acquisitions, valuation, and Weighted Average Cost of Capital (WACC). The aspects of negotiations that may, or may not lead to a completed merger also are covered. Example......
 

This course provides students with a basic understanding of the wide field of international business. Focused on the concepts presented in the textbook, the course covers the broad field of international business from both the home and host country perspectives. The wide range of international business topics covered includes foreign direct investment, import/export, foreign exchange, global so......
 

One powerful tool available to entrepreneurs is a board. This module discusses the various forms of boards available to entrepreneurs, the ideal candidates for director positions, and the role that directors play in the management of a firm and the formation of strategy....
 

A majority of businesses fail within the first two years, and a significant percentage of the initial survivors don’t last much longer. There are many reasons for this, including inexperienced management, lack of sufficient capital, failure to do proper marketing, and a lack of financial competency. The bottom line is that most managers don’t really know how properly to systematize, s......
 

Entrepreneurs face special challenges in marketing their new enterprises. This session presents an overview of these challenges and provides an overview of what elements are crucial for a successful marketing plan. In addition, the module discusses the adoption cycle for new products and how entrepreneurs can market products to customers in various adoption segments....
 

Just because technology allows us to send communications at a pace that often seems to be faster than light doesn’t mean we should forgo the rules of grammar, punctuation, format, and clarity. Clear and concise writing that gets right to the point is the cornerstone of all business communication--and is essential for email. This course is interactive, fast-paced, fun, and full of tips and ......
 

This course comprises of five modules that survey key aspects for individuals and corporations wanting to do business in California and provides a thorough introduction to California, including its history, residents, influences, and emergence within the American and world economy. The California business environment, which encompasses state and local governments, trade associations, and overal......
 

We face an increasing number of ethical issues in the business world and in our personal lives. The business scandals of recent years have highlighted the importance of ethical behavior in the business environment. For CEOs and all business professionals, a solid ethical foundation must be the basis from which one builds a business career. This course covers the elements necessary to make ethic......
 

This course provides a fundamental background for administrators in the public and private economic sectors, as well as a solid review of pre-MBA mathematics. Topics include linear and matrix algebra (with special emphasis on demand/supply and cost/revenue analysis) and differential calculus....
 

This course explores the elements of probability, probability distributions, estimation and confidence intervals, tests of significance and hypotheses, linear regression and correlation, time-series analysis, and principles of index numbers. Applications to the analysis and decision-making aspects of daily business problems also are covered....
 

This is an introductory course in bankruptcy law and procedure. The course is a broad overview of bankruptcy for students, general practitioners, or others with little or no experience with bankruptcy. Instruction covers chapter 7, 11, and 13 bankruptcy and incorporates the changes made under the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005....
 

This online course explores the legal environment in which businesses operate and studies the interaction between business and the legal system. Students examine various areas of the law which are integral to the operation of business enterprises today. Topics include contracts, torts, agency, Uniform Commercial Code, bankruptcy, and the legal principles applicable to the different forms of bus......
 

Marketing and sales should work together to maximize profits at a small business. Learn to sell more of your products or services with a coordinated plan; analyze your past sales to target new selling opportunities; set up broad and powerful distribution channels; hire, train, motivate and compensate effective sales people; improve your selling techniques as you have others sell for you. Ideal ......
 

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear concise and compelling messages for all media. Over six weeks, students in this course study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, white papers and materials for the digital delivery via the web. Highly i......
 

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......
 

Gain real-world experience working on a project for a major online search engine and e-marketer. In this capstone course, students apply skills learned in a project-based curriculum. Working in a team structure that simulates a real-life marketing department or consultancy, participants apply marketing and advertising principles, conduct market research, and address issues of brand identity and......
 

Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....
 

This course emphasizes role-playing, sales presentation scripting techniques, public speaking, and professionalism in sales, as well as developing a polished sales approach for wholesale, speciality, and service selling. Topics include controlling the selling process from start to finish; locating, identifying, and qualifying prospects; obtaining appointments and selling by phone; demonstrating......
 

No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......
 

This course examines the function and objective of the media, as well as the structure and operation of agency media departments. Topics include fundamentals of media research, evaluation and function of major media forms, media programs in relationship to consumer product usage patterns, costs and weight evaluations, and writing a media plan. Guest speakers are featured....
 

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