UCLA Extension
Los Angeles, California, United States
http://www.uclaextension.edu/

Marketing Techniques in a Transition Economy

The economy has changed and so have your customers. Take advantage of this time of transition to redefine the marketing and positioning of your business. Learn the marketing and selling techniques that will redirect and benefit your business; use your marketing strengths while minimizing your weaknesses; expand your channels of referral and distribution even with small budgets....
 

This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major mediums, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts ......
 

What’s red hot in marketing today? Being "green." As business becomes more aware of the need to be sustainable and green becomes vogue, marketers need to help companies with this effort. Today’s marketing professional needs to do more than sell products, they need to be part of the cultural shift and move toward more sustainable practice. But there are pitfalls. Learn how to......
 

This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketi......
 

In the global marketplace, where the overriding emphasis is on cost, the value of the customer can transcend the great race to the bottom line and allow businesses to thrive while others are victimized by rapidly changing buying behavior fueled by an explosion of technology. This course provides students with a working knowledge of the principles and best practices for managing customer relatio......
 

The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......
 

This course provides a comprehensive, practical approach to conducting relevant and useful marketing and advertising research and understanding how it applies to your organization. Instruction also examines how the entire research process--from problem definition to design and interpretation--can be used for effective decision making. Topics include identifying current data sources; designing q......
 

This module offers an introduction to consumer behavior and the decision-making process. A framework for consumer analysis is presented and the role of marketing strategy is discussed. Decision making is examined as a form of problem solving, and the different levels of decision making also are covered....
 

Marketing communications is a vibrant and vital part of the marketing process. It is in this arena that companies attempt to reach their customers, present their products or services to them, and convince them to purchase. Advertising is crucial for announcing new products, maintaining awareness of established brands, or introducing products to a new customer base. However, it is a field that i......
 

This overview of the functions of advertising and how they interact with a marketing plan emphasizes the use of research to develop creative strategy and measure the efficacy of a communications program. Other topics include advertising agency practices, media organizations, advertising campaigns, and the role of advertising in society and the economy....
 

With a focus on how to develop innovative and effective online advertising, this course teaches you how to plan, create, track, and optimize all types of consumer targeted online advertising campaigns. Topics include media planning and buying in the digital environment; ad creative development, search marketing; email marketing, landing page optimization, digital video advertising. The course a......
 

This course covers corporations, analysis and interpretation of financial statements, and statements of cash flows, as well as examines accounting for operations of departments and manufacturing. Other topics include cost accounting systems and variable costing, budgeting as an aid to planning and control, authorization and issuance of capital stock, reporting the results of operations, bonds p......
 

This course covers the nature, objectives, and procedures of cost accounting and control. Topics include job costing and process costing, joint product costing, standard costs, theories of cost allocation and absorption, uses of cost accounting data for management decision making, accounting for manufacturing overhead, cost budgeting, cost reports, distribution costs, standard costs, differenti......
 

This course is for accounting, tax, and finance professionals; international business managers; and lawyers who work with cross-border transactions involving the United States. Instruction explores the application of U.S. tax law to U.S. individuals and entities conducting transactions outside the U.S. as well as foreign individuals and entities conducting transactions in the U.S. Topics includ......
 

Designed for students of accounting and international business professionals who are working for public accounting firms, corporations, and other enterprises engaged in international business, as well as governmental institutions and international organizations, this course covers a broad range of accounting challenges faced by multinational enterprises as well as ways different countries perce......
 

34 hours of MCLE credit available, including 1 hour of Legal Ethics and 0.5 hour of Elimination of Bias. 36 hours of California Department of Insurance continuing education credit available. This course is designed to aid accountants, trust officers, attorneys, life insurance underwriters, and financial planners in solving estate planning problems. Topics include tax objectives, wills and livin......
 

This course examines the auditing principles governing the responsibilities of certified public accountants in their examination of clients’ financial statements. Professional ethics, legal liability, internal control, evaluation, sampling techniques, and audit reports, as well as a study of the statements on auditing standards issued by the American Institute of CPAs, also are discussed. ......
 

This course is intended for financial and credit analysts, CPA or CFA candidates, investors, business managers, and individuals who are involved in equipment or real estate financing or leasing, or trade credit analysis. The course focuses on the mechanics of financial statement analysis including balance sheet and income statement analysis, ratio analysis, cash flow analysis, common size analy......
 

This course examines intercompany transactions, partially owned subsidiaries, and parent company versus entity theory valuation of minority interest in subsidiaries. Topics include business combinations; purchase versus pooling of interests; accounting for mergers, consolidations, and acquisition of subsidiaries; cost versus equity method of accounting for operations of subsidiaries; and prepar......
 

This course is designed for non-accounting managers and personnel in organizations of all sizes who must work with and understand internal accounting and financial data--without overemphasizing the detailed mechanics and technical language of accounting. It also is appropriate for entrepreneurs and business owners who desire a greater understanding of what accounting and financial information s......
 

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