University of Calgary Continuing Education
Calgary, Alberta, Canada
http://conted.ucalgary.ca/

Internet Marketing

As new technologies emerge, the Internet and World Wide Web have become the primary platform for effective marketing. Explore targeted methodologies and successful techniques for promoting your business and its products and services online. Opportunities for practical application include: defining your target market, preparing an online marketing strategy, conducting keyword research, and devel......
 

Gain practical training in media buying and media planning. Learn the characteristics, trends, buying and planning tools, and terminologies associated with television, radio, magazines, daily and community papers, out-of-home media and the digital universe. Experience the media selection process; discover how each media is evaluated by media planners, how audiences are measured and how the info......
 

Learn effective relationship selling skills and how to build a strategic sales plan that will help you win new business. Relationship selling skills help build your client base and foster repeat business. The strategic selling plan provides actions steps for moving forward. You must have a real selling situation to use for your course project. New or experienced sales people, business professio......
 

Faced with the continuing growth of globalization in industry, Human Resource professionals are increasingly required to demonstrate understanding of the intricacies of conducting HRM programs in international and cross-cultural contexts.This course will examine organizational and employee perspectives on the design and delivery of international HRM programs.Issues to be explored include strate......
 

In the battle for talent, the recruitment and selection function takes on increased organizational significance. This course offers a comprehensive overview of recruitment and selection methods, tools, and resources. Topics include: internal and external recruitment, conventional and e-cruitment methods, interview methods and techniques, use of psychometric tools, referencing, employment contra......
 

Effective project management is one of the most important capabilities needed by successful Information Technology leaders. This course will help you reinforce your PM skills while leading an actual IT project in your workplace. PM documents from the workplace (project statement, terms of reference, regular status updates, project completion report) will be submitted to the course instructor fo......
 

Learn how to deal effectively with the conflicts that are frequently part of workplace life. Gain an understanding of your conflict management style and develop strategies and skills to deal with individual and team conflict situations. Improve relationships and increase personal productivity. These are the results that effectively managed conflict can provide. ...
 

Master the key skills required to work effectively in today’s multi-cultural workplaces, and learn how to build trusting, collaborative and respectful relationships. This experiential course will assist you in the ongoing process of developing cultural competency by building awareness, obtaining knowledge and practising a range of cross-cultural communication skills. ...
 

This graphic design course encourages and develops both linear analytical thinking as well as the development of individual creativity. A theoretical base for projects will be formed by looking at design history, mass culture and consumption, and by reflecting and discussing recent advertising and media campaigns. This theoretical understanding will be complemented by hands-on design exercises ......
 

Designed to take you from drawing to watercolour, this course examines basic methods of drawing, from still-life to live models. Use drawing materials such as drawing pencil and charcoal. Then study methods of applying drawing principles to painting using ink wash and watercolour. ...
 

Explore a variety of acrylic painting techniques, and develop basic painting skills. Work from still-life, the human figure and photographs. While similar to oil paints, acrylics are water-based and preferred for home-studio use. ...
 

Use ink and watercolour on rice paper to understand and appreciate classical Chinese painting and calligraphy. Learn the style of Chinese masters: oriental brushstroke techniques, ink consistency, composition, and paper mounting. Explore the evolution of an-cient Shui-Mo to a contemporary art form. ...
 

Learn fundamental concepts and techniques of drawing. Concentrate on charcoal, pencil, and conté. Draw from both still-life and the human figure, nude and clothed. ...
 

Virtual Teams are a reality today. Most large organizations have multiple divisions and locations. Smaller companies may have team members working at different sites, and the trend to working collaboratively with suppliers, partner organizations, and clients creates a need to have diversely-located team members working effectively together. In this one-day course, examine the communication and ......
 

This course provides essential tools for business analysts to: plan and control their work, better integrate their business analyst role into a project delivery environment, and effectively manage projects. Examples are taken from business analysis practices and conform to the internationally recognized standards of the Project Management Institute (PMI). You will gain practical skills to: iden......
 

This introduction to business analysis will equip you with skills for performing effective analysis. Learn valuable approaches to determining the business problem, root cause identification, solution definition strategy, business case preparation, requirements gathering and documentation, quality management and developing implementation timelines. This course is appropriate for individuals new ......
 

Learn this industry standard drawing program suitable for commercial design, fine art, and website graphics. Discover the drawing tools, grouping, layers, and pathways. Move on to special effects such as transformation tools, masking, gradients, and patterns. ...
 

Adobe Flash helps you produce attractive graphic animation for the web. Discover how to use drawing tools to create vector images and import artwork from illustration programs such as Illustrator, Freehand and Photoshop. Learn to create animated movie clip symbols, button symbols, movies and shockwave files, as well as how to integrate sound files into your animations. Prerequisites W......
 

Adobe Photoshop is an industry standard, image-editing program used for web graphics, pre-press colour correction, and artistic image creation. Become familiar with all aspects of Photoshop, from colour theory and digital imaging to retouching and special effects via structured tutorials and projects. Learn to save images in web-based formats. When used in conjunction with Premiere or Director,......
 

Adobe Dreamweaver is a what-you-see-is-what-you-get web editor, which allows you to build and design attractive and effective web pages. Read and write HTML and CSS and edit your code. Learn to organize images and text with frames, layers, and tables. Add hot spots, links, targets and behaviours, such as rollovers. Add e-mail, framesets and other media files such as audio, video, and Flash. Exp......
 

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