University of Phoenix Online
Phoenix, AZ, United States
http://www.uopxonlinetraining.com

Global Sourcing and Procurement

This course provides a managerial perspective of the essential tasks and challenges associated with sourcing and procurement of materials domestically and globally. Emphasis is on the strategic identification and contributions that purchasing can make to corporate and business strategies through the development of integrated procurement and sourcing strategies. The introduction of E-business ha......
 

This course describes how companies can use logistics and supply chain management practices strategically to satisfy customer requirements, especially in the area of providing lower costs and rapid order fulfillment. Students will learn managerial logistics responsibilities in the following areas: transportation, inventory management planning, warehousing, packaging, materials handling, collabo......
 

This course provides an overview of several major benefits of the application of e-business practices to current business enterprises and discusses e-business trends and marketing strategies implemented in numerous industries. Technical areas such as networking and telecommunications, data security, and storage and retrieval of multimedia; business areas such as marketing, procurement, billing ......
 

This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Topics and Objectives Fundamentals of Marketing Examine th......
 

This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations. TOPICS AND OBJECTIVES The Role of Public Relations Define public relations (PR). Analyze the relationship be......
 

This course provides the conceptual framework for marketing across national borders, as well as marketing within different foreign environments. Students study how international marketing programs are developed, as well as the various factors that affect decision-making in an international setting. Topics and Objectives The International Marketing Environment Define terminology related......
 

This is an introductory course in analyzing buyer and purchasing behaviors as basic considerations in the development of a marketing mix. Economic, social, psychological, and cultural factors are considered as they relate to the development of marketing programs. Topics and Objectives Overview of Consumer Behavior Evaluate current retail trends related to marketing. Relate consumer b......
 

In this course the role of integrated marketing communications in business and society is analyzed, giving a broad view of the profession in a service- or product-oriented company. The social and economic roles that integrated marketing communications plays in profit and non-profit companies are applied. Integrated marketing communications’ role in marketing is explored in a practical way ......
 

This course studies the complex and demanding responsibilities of sales management in the 21st century, including managing the sales force, forecasting, understanding customer expectations and buyer behavior, gathering feedback, communicating, and relating sales goals to marketing goals. TOPICS AND OBJECTIVES Introduction to Sales Management Describe various sales techniques and person......
 

This course develops the marketing principles by which products and services are designed to meet customer needs, priced, promoted, and distributed to the end user. The focus is on the application of these marketing principles to a wide range of customers, both internal and external. Topics include new product/service introduction and segmentation and positioning strategy. Topics and Object......
 

This course examines the role and importance of marketing and stakeholder relations in every organization, whether for selling products or services, seeking donations, or recruiting volunteers. Topics include strategic alignment of the four "P’s"; traditional and contemporary marketing strategies and trends; value-creating distinctive products and services; integrated marketing c......
 

This course presents and analyzes the most critical issues of consumer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychological, and sociocultural factors that affect consumer behavior and the consumer decision process. By analyzing and understanding consumer behavior, marketing managers can ultimately understand the inf......
 

This course is designed to integrate theory and practice and develop students’ analytical skills in marketing research methodology. Students apply methods and techniques for the collection, analysis, interpretation, and presentation of primary and secondary data toward the solution of current marketing problems. Topics and Objectives Overview of Marketing Research Analyze the var......
 

This course introduces the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues. Topics and Objectives Strategic Planning and Decision Making Diff......
 

This course explores the rich field of management in theory and practice, and as both a science and an art. The course also addresses the role of managers in the current world of rapid change, increased competitive forces, and increased expectations for the successful performance of employees and organizations. The focus is on some of the ways and means of achieving desired goals. The student w......
 

This course in organizational behavior encompasses the study of individual and group behavior in organizational settings. Managing organizational behavior challenges individuals to understand and embrace workforce diversity, elements of change, effective communication, and performance systems. A comprehensive review of these processes, as well as others, will allow students to examine their rol......
 

This course provides students opportunities for analysis, synthesis, prescription, and application of critical thinking and decision making within the organization. Emphasis is placed on preparing managers who can deal clearly, rationally, and creatively with a diverse workforce and dynamic workplace. This course equips students with concrete skills in critical thinking and decision making that......
 

This course examines project management roles and environments, the project life cycle, and various techniques of work planning, control, and evaluation for project success. Topics and Objectives Project Management Overview and the Planning Process Recognize the need for project management. Explain the project planning process within organizations. Develop project goals that direct......
 

The manager’s perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. Topics and Objectives Global Business Environment Define globalization. List the major drivers of globalization. Expl......
 

This course examines the concepts of continuous improvement and quality management, viewing quality as a systematic process that improves customer satisfaction. The course covers methodologies that will aid managers in assuring that the organization’s quality system is effectively meeting the organization’s continuous improvement goals. Topics and Objectives Total Quality and Bu......
 

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