University of Texas At San Antonio
San Antonio, Texas, United States
http://www.utsa.edu/

Tourism Destination Development (Master Degree)

This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in the development of a destination marketing organization, country, state, region or city. To achieve these ends, students will focus their elective courses in the area of tourism. Students choosing to concentrate in tourism destination deve......
 

This concentration is designed to offer qualified graduate students the opportunity to study business administration while developing special expertise in marketing management. To achieve these ends, students focus their elective courses in the area of marketing. Students choosing to concentrate in marketing management must complete the 21 semester credit hours of courses containing the foun......
 

This concentration is designed to offer the opportunity for qualified students to study business administration while developing special expertise in information assurance. To achieve this end, students can focus their elective courses on information assurance subjects such as voice and data security, risk assessment, computer forensics, and incident response. These course offerings require pre......
 

This concentration is designed to offer the opportunity for qualified graduate students to study business administration at the graduate level with particular emphasis in health care management. It will assist students who enter with differing work experience in their quest for managerial roles within a variety of types of health care organizations. Students choosing to concentrate in health......
 

This concentration is designed to offer the opportunity for qualified graduate students to study business administration at the graduate level with an emphasis in real estate finance. It assists students in preparing for real estate careers in the business environment or for graduate study in real estate at the doctoral level. Students choosing to concentrate in real estate finance must comp......
 

This concentration is designed to offer the opportunity for qualified graduate students to study business administration at the graduate level with an emphasis in finance. It particularly assists students in preparing for finance related careers in the business environment or for graduate study in finance at the doctoral level. Students choosing to concentrate in finance must complete the 21......
 

The design and management of logistics systems for firms of varying size and differing supply and market conditions. This course relies upon heavy use of computer-assisted cases and problems to illustrate and integrate issues found in materials management and distribution organizations. ...
 

Course provides an introduction to Six Sigma methodologies and is designed to present the fundamentals of Six Sigma and instill an understanding of what is required to build a sustainable Six Sigma structure. Lean tools, such as physical maps, time value, and Kanban are included as well as advanced Six Sigma statistical tools. ...
 

An examination of the fundamental nature of quality assurance, its strategic importance in business and industry, and the economic impact of quality. Theoretical and management issues relating to quality problem solving are emphasized. The contribution of the leaders in modern quality management are discussed. ...
 

Focuses on understanding the variety of service industries (both profit and nonprofit) and the growing importance of the service industry to the economy. In addition to the traditional topics of quality, customer satisfaction and value creation, additional topics include service encounters, service design and development, service productivity, and globalization of services. Tools and techniques......
 

Survey of the body of knowledge concerning the management of operations. Considers manufacturing and service principles. The course reviews a variety of topics necessary in the field of production and inventory management, including logistics and distribution processes. The unique nature of service operations is stressed. ...
 

Study of business logistics: the process of planning, implementing, and controlling the flow and storage of goods or services and related information from point of origin to point of consumption to achieve customer satisfaction. Focuses on the cost and value added to products or services by making them available in the desired condition when and where they are needed. ...
 

Analysis of global marketing strategies, including an examination of the cultural, economic, and political dimensions. Focus is on developing alternative market entry strategies and managing longer-term competitive marketing adjustments. ...
 

Examination of marketing planning and implementation with specific focus on developing a marketing plan, advertising agency selection, market research, selling to marketing intermediaries and meeting planners, convention facility marketing and sales, the role of the website, visitor guides, public relations and film commissions. ...
 

A thorough analysis of the strategic planning and implementation process within destination marketing organizations including managing stakeholders groups, destination audits, visitor research, the role of marketing and branding of the destination, managing human resources and various organizational structures. ...
 

The use of communication processes and programs to attain promotional goals; examination of mass and interpersonal forms of communication, and the uses of sales promotion tools. ...
 

Introduction to the health care industry, health care management and policy issues, managing in a regulated industry, and health care research issues. Students will have the opportunity to analyze several aspects of the health care industry using organizational and managerial frameworks. ...
 

An examination of the overall role and functions of human resource management in relation to an organization’s strategic planning process. Emphasis is on human resource issues of strategic importance to an organization’s top management. Course focuses on the broader issues of human resource management policy, practice, and trends. ...
 

An analysis of the various laws and administrative rulings having an impact on the employment process of organizations. Focus is on the law as it affects various administrative decisions in recruiting, selection, training, promoting, and other employment areas, including benefits and labor relations. ...
 

An advanced course on the theory and processes of negotiation as it is practiced in a variety of settings. The course is designed to be relevant to the broad spectrum of negotiation problems that are faced by the manager and professional. ...
 

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