Vanderbilt University Owen Graduate School of Management
Nashville, Tennessee, United States
http://www.owen.vanderbilt.edu/

Health Care Marketing

Course Goals & Objectives Health Care Marketing is designed to teach students how to apply marketing concepts and tools to health care service and product management. It is an advanced marketing seminar that builds on the material covered in the core marketing course (MGT 361) and the Health Care Landscape course (MGT 503). There are two primary course goals: Goal #1: To help students recognize......
 

Will begin with an overview of the health care landscape and then explore the opportunities for creating new ventures in different areas including, but not limited to Information Technology, Pharma/Biotech, Health Care Services and Medical Devices....
 

Vanderbilt has a vision to shape the future of the health care industry. The key to change is equipping tomorrow’s leaders with a comprehensive understanding of the health care system combined with a solid foundation of business basics. The Vanderbilt Health Care MBA Program is an experiential, university-wide, community-supported opportunity focused on producing graduates with the knowledge, s......
 

Studies principles of statistical analysis and inference, including descriptive statistics, probability theory, statistical estimation, tests of hypotheses, analysis of variance, and regression and correlation analysis. ...
 

Is an overview operations management in both service and manufacturing organizations with an emphasis on international operations. Topics include operations strategy, process analysis, quality control, queuing, enterprise planning systems, lean manufacturing, and supply chain management. ...
 

The Capstone course runs over Mod II and Mod III. There are 4 credits awarded for this project course - 2 awarded at the end of Mod II and 2 awarded at the end of Mod III - all work is wrapped up prior to your leaving for Spring break. The work you’ll be doing in Mod II provides great content for interviews, etc. There are 4 types of projects that will be available: - "Strategy and Pr......
 

This course introduces tools and concepts for identifying, formulating and implementing corporate strategy. This includes frameworks that tie together internal capabilities, external conditions, and acquisition and deployment of assets for the purpose of improving the performance of the organization. Skills will be developed in conceptualizing strategy, and thinking through the impact of change......
 

Helps students apply critical thinking, problem solving, and communication strategies to realistic management situations. Focuses on self-assessment, team building, case analysis, management writing, listening, media relations, and oral and graphic presentations. Incorporates frequent videotaping, individual coaching, and peer evaluation....
 

Accounting addresses the measurement, aggregation, and evaluation of economic information useful for decision making. This information is frequently consolidated, organized, and presented in the form of financial reports. Regarding these financial reports, FASB Concept Statement Number 1, states (paragraph 9), ?Financial reporting is not an end in itself but is intended to provide information t......
 

Fundamentals of construction planning and scheduling. Application of management practices including process planning; directing, costing; resource allocation; and controlling all aspects of construction operations and resources, from preconstruction through operation and maintenance. Use of real-world examples and project scheduling software....
 

Fundamentals of construction estimating. Estimation of material, labor, and equipment quantities, including costing and pricing of projects. Application of estimating practices using real-world examples and project estimating software. ...
 

Introduction to the theory and application of the fundamentals of construction project management. The construction process and the roles of professionals in the process. Broad overview of the construction project from conception through completion. Application of management practices including planning, directing, cost minimizing, resource allocation, and control of all aspects of construction......
 

Analytical methods and the decision-making process. Transportation studies, travel characteristic analyses, and land-use implications applied to surface transportation systems. Emphasis on trip generation, trip distribution, modal split, and traffic assignment. Computerized planning programs are used....
 

You will be treated with respect, as an individual—not a number—from the moment you walk in our door. You will be motivated, intellectually stimulated, challenged, and held accountable for living up to your potential. You will discover that your power as an individual increases and that your appreciation for strength in teamwork multiplies. You will undergo the rigors of a world-class MBA......
 

Builds on the strategic groundwork laid in core marketing and offers students an opportunity to apply their marketing strategy skills. Students will compete in an elaborate, multi-period marketing simulation (Markstrat). As in the real market, there will be winners and losers, and students’ grades will be based partially on how well they perform against competitors in this simulation. In a......
 

Examines the role of marketing in the firm. Topics include marketing planning and decision-making, product life cycles, brand management and service decisions, pricing, channels of distribution, and marketing communication....
 

Studies the critical post-business plan and funding, pre-revenue stage of a start-up venture, an extremely busy time in the company’s life. This segment of the company’s life is often referred as the B-to-C round funding phase. This course assumes that you, the entrepreneur, have your initial business plan and your initial funding and that your venture is getting underway. It focuses ......
 

designed to provide students from all functional backgrounds with skills needed to approach negotiations with confidence. This includes a framework for analysis, knowledge about one’s own tendencies in negotiation, and a chance to experiment with negotiating techniques in various contexts. Topics include: integrative and distributive negotiations, individual differences in bargaining style......
 

Is the second half of a two-course sequence on business strategy. Students work closely with a firm they have selected to produce a formal strategic plan. The plan includes close analysis of business objectives, industry, competitors, finances, operations, and marketing to formulate both short- and long-range goals. The final report is formally presented to senior managers of the business and t......
 

- the first half of a two-course sequence that culminates in the production of a strategic plan for an organization. The sequence focuses on the role of the general manager to ensure the long-range viability and legitimacy of the firm through goal setting and the formulation and implementation of competitive business strategies. It emphasizes strategy formulation and current techniques of indus......
 

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