Xavier Institute of Management
Bhubaneswar, India
http://www.ximb.ac.in/

Process Improvement & Six Sigma

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This course is aimed at creating awareness on the desirability of supply chain management (SCM) concepts for the Indian Industry. The focus will be on integrated supply chain management systems. The integration of the physical (material flow) and virtual (information flow) value chain across multiple organizations will be highlighted. The emphasis will be on cross-functional approaches to suppl......
 

Business Logistics is an area that absorbs as much as 60 to 80 percent of firm"s sales value. The business activities of this area may include transportation, inventory maintenance, purchasing, warehousing, material handling, packaging etc. This course is designed to familiarize the students with the concepts of planning, organizing, and controlling the above mentioned activities. There wi......
 

The course is designed with the following objectives: 1. Provide the knowledge of various technique and management concepts for efficiently planning and organizing for effective execution of projects. 2. Provide an understanding of effective information and monitoring system; manual or computerized for project control 3. To make students aware of the reasons for tardy implementation of most pro......
 

The course aims to give a broad understanding of the various concepts and techniques used in TQM. The coverage includes: Quality Concepts in Production and Service Systems; the Economics of Quality; Quality Gurus and their Quality Management Philosophies; Juran"s Trilogy of Quality Planning, Control and Improvement; Planning for Quality Assurance; Organizing for Quality; Controlling for Qu......
 

1. Introduction: Course overview; the context; widely perceived crises; Korten"s central argument; focus on the systemic/institutional issues 2. Towards a deeper conceptualization of governance 3. Generic hurdle to governance-1; the Complexity-Objective function Matrix 4. Generic hurdle to governance-2; the Type-II cybernetics 5. An idiosyncratic look at the evolution of the "modern&q......
 

The course aims at acquainting students with theory and practices concerning the impact of the changing technological and social environment of organisations, and at developing the insight and competence of students in initiating adaptive personal and organisational responses, and equipping them with techniques they may need as change agents. Syllabus 1. The need for change and innovatio......
 

Innovation management and new product introduction is a growing area of concern for all industries. The fundamental drivers for the organizational focus on innovation management are: The increase in competition among firms, Forces of globalization, Technological changes like rapid prototyping / IT software / Simulation and Consumer expectation for product improvements. These trends are likely t......
 

The Law and our legal system have a pervasive impact on marketing activities. Decisions of marketing executives frequently raise issues which should be carefully evaluated as to their legal consequences before they are implemented. The failure to appreciate these legal implications can lead to seriously damaging, if not disastrous, results for a firm. The approach of this course would be to add......
 

Ninty per cent of what we now know about the brain has been found in the last 10 years. This surge of new knowledge has created paradigm shifts in the knowledge bases of fields, as diverse as medicine, finance, computer hardware designs, etc. Very little of this knowledge has been utilized to better understand the consumer and so develop better marketing strategies. The attempt of this course i......
 

Media spends are one of the major investments that marketers undertake to communicate with its target audience and build brands in the perceptual mindspace of the consumer. It is imperative for management students to develop a basic understanding of the concepts so as to deal efficiently with challenges in media management and be an effective custodian of marketing spends. The course aims at de......
 

This course focuses on product management both of new and the existing products, and acquaints the students with the intra-and-inter-orgrnisational interfaces that product managers have to cope with. The students acquire a knowledge of the relevant concepts, techniques and research methods. Syllabus Product strategy; Product life cycle; Product line management; Product positionin......
 

To develop understanding and appreciation of the Sales & Distribution processes in organizations. The course includes the familiarization of concepts, approaches and the practical aspects of the key decision making variables in sales force and distribution channel management in the context of Consumer Durables and F.M.C.G goods. The B2B and service industry is not covered, as they are covered i......
 

As the economy develps, service sector becomes more important. As consumer"s knowledge of the market and product increases, he/she demands better service. The service sector is gaining importance in India today. As the role of service in the economy increased, marketeres realised that the services needed different marketing strategies. The course aims to discuss in depth the stratgies adop......
 

The study of consumer behaviour is required to build a conceptual framework to understand and permit implementation of Consumer Behaviour principles to marketing strategies. It is the study on consumers in their process of searching, purchasing, using and evaluating products, services and ideas which they expect would satisfy their needs. It is interdisciplinary and is based on concepts and the......
 

To develop understanding and appreciation of the typicality of Business-to-Business Marketing and what are the ways to manage them. The course includes the familiarization of concepts, approaches and the practical aspects (specific to the Indian context) of the key decision making variables. Apart from these conceptual aspects, the course will also try to develop certain important skills like s......
 

The objectives of this course are to develop critical skills required for effective international marketing strategies, to develop a global perspective on international marketing problems unique to this country; to enhance the ability for taking up internation marketing management functions. Syllabus Globalisation of marketing; Scanning the international marketing environment; Anal......
 

To introduce students to the advertising concepts, theories, strategies,methods and tools with a view to enablng them to plan, create and implement good advertising as well as to judge and evaluate advertising in their role as advertisers. Syllabus Perspectives on Advertising Advertising Planning and decision Making Advertising Goals and Objectives Positioning and Segmentation Advertisin......
 

E-marketing has an impact on all aspects of marketing, from strategy and planning through the marketing mix, marketing communications, buyer behaviour to marketing research. E-marketing does not exist in vacuum. There should be adequate planning to ensure that e-marketing integrates with the marketing objectives and corporate goals of moving towards e-business. The main aim of this course is to......
 

To familarise the student with key decision making variables in managing channel members and sales force in the Indian context. The backdrop will focus mainly on consumer durables and institutional sales items. ...
 

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