ADVERTISING

at school(s) in Singapore or delivered online/live/on-site/by e-learning

Marketing and Advertising
Course Format: Classroom
School/Trainer: Curtin Singapore [All Courses]
Training Center(s)/Venue(s): Singapore, Singapore
Jobs & Resumes: Singapore
Houses & Roommates: Singapore

This course is taught in association with our partner MIS. This double major is designed to provide students with an understanding of the principles and processes of advertising, and other forms of communication. This sets the pathway for students seeking careers in the advertising and media fields. The emphasis in this major is on marketing planning and strategy formulation, including strategi......

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Introduction Most businesses when starting out are familiar with the 4Ps of Marketing; Product, Price, Place and Promotion. I would venture to say that most companies or individuals focus most of their time and effort on the first three and approximately ten percent on Promotion. Promotion or marketing is viewed as costly, something only the ‘big boys�or well established companies can aff......

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This unit is designed to provide learners with a comprehensive understanding of the key areas of advertising and promotion as part of an integrated approach to marketing communications. Learners will develop the ability to determine specific promotional activities in response to target audience and other stakeholders�characteristics, and to apply and justify appropriate promotional mixes withi......

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The aim of this unit is to test the candidate’s knowledge and understanding of the practice of advertising within the marketing concept, its economic and social justification. The Nature of Advertising The Advertiser The Advertising Agency The Media Owner Creative Advertising Other Related Activities ...

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Practical concerns and scope of advertising management and relevant theoretical perspectives and principles. Some of the topics include media planning, decision-making, message strategy, branding, creative approaches, account-servicing, and agency-client relationships. ...

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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