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Advertising, Promotions & Communication

at school(s) in United States or delivered online/live/on-site/by e-learning

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Advertising, Promotions & Communication (Online)
School/Trainer: Bellevue University [All Courses]

This course overviews the role of advertisements, promotions, and integrated communications in the marketplace. The students analyze the communications process that integrates programs into the goals of the organization. Special emphasis includes the promotional mix and measurement tools. ...

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