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at school(s) in Belgium or delivered online/live/on-site/by e-learning

Executive Master in Marketing and Advertising
Course Format: Classroom
School/Trainer: Solvay Business School [All Courses]
Training Center(s)/Venue(s): Brussels, Belgium
Jobs & Resumes: Brussels
Houses & Roommates: Brussels

The Executive Master in Marketing and Advertising is run jointly by the Solvay Business School (ULB) the Handelsschool Solvay (VUB) and the Belgian Management and Marketing Association (BMMA). It brings together, in a unique formula, a high level of academic reflection from academics in Belgian and foreign universities and the practical expertise of the most respected practitioners in the count......

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Consultants, experts and many thought-leading CMO¡¯s are unanimous that the current ways in marketing communications need to change. Marketers need to take charge of the conversation for more transparent, accountable and effective mar-com initiatives and guide their agency partners into a new direction. This workshop helps you, as a marketer, to introduce the language of effectiveness and accoun......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

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The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

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