Advertising

at school(s) in Bellevue or delivered online/live/on-site/by e-learning

Media Advertising
Course Format: Classroom
School/Trainer: Bellevue Community College [All Courses]
Training Center(s)/Venue(s): Bellevue, Washington, United States
Jobs & Resumes: Bellevue
Houses & Roommates: Bellevue

Explores media advertising and analyzes the ways consumers are influenced in their purchasing choices and attitudes. Students create a portfolio of media advertising samples, with documentation of purpose and target audiences. Structured to accommodate special needs learners....

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Examines advertising’s role in society and its relationship to communications and marketing activities. Topics include media terminology, planning and selection, copy writing, and art direction. ...

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Covers typography, paste-up, design, and sales. Students gain practical experience working on student newspaper. Requires additional time outside class. ...

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

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