Advertising

at school(s) in Birmingham or delivered online/live/on-site/by e-learning

The Law and Advertising Workshop
Course Format: Classroom
School/Trainer: CIM - The Chartered Institute of Marketing [All Courses]
Training Center(s)/Venue(s): London, Birmingham, Manchester, United Kingdom
Jobs & Resumes: London, Birmingham, Manchester
Houses & Roommates: London, Birmingham, Manchester

In some significant recent cases, companies have incurred costs in the millions by having to withdraw advertising or even packaged goods due to claims they cannot substantiate. This can almost always be avoided. In most of these cases the problems have been brought about by ill-informed marketing decisions. This course will help you to avoid such decisions. Benefits for your organisati......

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The traditional approach for marketers to learn about managing an advertising account has typically been through ’on the job’ experience. This course draws on best practice in the industry and aims to equip you with the tools and expertise you need to immediately optimise the management of your advertising accounts. Benefits for your organisation: Immediately following the cours......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

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The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

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