Advertising

at school(s) in Brisbane or delivered online/live/on-site/by e-learning

Advertising (Diploma)
Course Format: Classroom
School/Trainer: Martin College [All Courses]
Training Center(s)/Venue(s): Brisbane, Gold Coast, Perth, Sydney, Australia
Jobs & Resumes: Brisbane, Gold Coast, Perth, Sydney
Houses & Roommates: Brisbane, Gold Coast, Perth, Sydney

Graphic design Web design Desktop publishing Pre-press artist Pathway to: film/television/video production and art direction Graphic Design professionals work alongside marketing, advertising and media teams, using their skills in visual communication to market products, thereby maximising profit growth for the client’s business. Through a combination of design theory, free-hand ......

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The Graduate Certificate in Advertising is designed to introduce learners to key facets of the advertising industry and to give them insights into the two major areas of specialisation: Creative Advertising and Strategic Advertising. Entry Requirements A bachelor degree with an overall grade point average of 4.5 or above (on a 7-point scale). Applicants for IX96 Master of Advertising (Cr......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

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The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

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