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Training Courses for:

Advertising

at school(s) in Kanpur or delivered online/live/on-site/by e-learning

Total 27 training course(s) available.

Advertising and Marketing Strategy
Course Format: Classroom
School/Trainer: Indian Institute of Technology Kanpur [All Courses]
Training Center(s)/Venue(s): Kanpur, Uttar Pradesh, India

Jobs & Resumes: Kanpur
Houses & Roommates: Kanpur

This course is an advanced marketing elective that focuses on the job of the product/brand manager. There are two modules in the course. The first module is on advertising and the second on strategic issues of market planning. The first module is designed to examine agency as business, the fundamentals of advertising theory and the evaluation of different kinds of advertising. The second module......

Course description>>
 

Brand Management (Online)
School/Trainer: UCLA Extension [All Courses]

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

Course description>>
 

Relationship Marketing (Online)
School/Trainer: UCLA Extension

Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

Course description>>
 

New Product Introduction (Online)
School/Trainer: UCLA Extension

No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

Course description>>
 

Economic and Strategic Fundamentals (Online)
School/Trainer: UCLA Extension

The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

Course description>>
 

Consumer Market Research (Online)
School/Trainer: UCLA Extension

This course provides a comprehensive, practical approach to conducting relevant and useful marketing and advertising research and understanding how it applies to your organization. Instruction also examines how the entire research process--from problem definition to design and interpretation--can be used for effective decision making. Topics include identifying current data sources; designing q......

Course description>>
 

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