Advertising

at school(s) in Leicester or delivered online/live/on-site/by e-learning

Advertising and Public Relations Management Msc (Master Degree)
Course Format: Classroom
School/Trainer: De Montfort University [All Courses]
Training Center(s)/Venue(s): Leicester, United Kingdom
Jobs & Resumes: Leicester
Houses & Roommates: Leicester

This course provides the skills and knowledge to get ahead in an exciting career in marketing communications management and is suitable whether you have previous marketing experience and/or qualifications or not. Advertising and Public Relations Management MSc complements our other two postgraduate marketing degrees: Marketing Management MSc - a general marketing degree designed for those witho......

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Effective marketing communications are an essential element of any firm’s marketing strategy. This course focuses on advertising and communications theory and practice and explores this exciting discipline within the wider area of marketing. Methods of communication can make all the difference in marketing, advertising, public relations, sales, retail, services and management. The first year......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

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The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

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