Advertising

at school(s) in Melbourne or delivered online/live/on-site/by e-learning

Master of Communication (Advertising)
Course Format: Classroom
School/Trainer: RMIT University [All Courses]
Training Center(s)/Venue(s): Melbourne, VIC, Australia
Jobs & Resumes: Melbourne
Houses & Roommates: Melbourne

The Master of Communication (Advertising) program provides an in-depth exploration of the range of advertising knowledge from academic and professional sources around the world. It is focused on high-powered advertising strategy, and the processes that lead to it. The Graduate Diploma program offers a preparation for managing complex advertising campaigns, integrated with other promotional a......

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This is a course for students considering applying for advertising-related study programs at RMIT or elsewhere. It introduces the discipline of advertising, the industry and the many professions and options within it. The course demonstrates common techniques for preparing suitable work for a portfolio. Students work to creative briefs in a group environment, present and discuss solutions. ...

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This course develops the knowledge and skills of individuals seeking a career in advertising, sales, PR or marketing, or individuals who want to improve their overall skills and knowledge in this field. Students who have completed Certificate IV level studies in advertising, marketing or sales, may elect to further their qualifications with this program. Qualification & Recogn......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

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