Advertising

at school(s) in Scranton or delivered online/live/on-site/by e-learning

Advertising Graphics
Course Format: Classroom
School/Trainer: University of Scranton Center for Professional Training and Development [All Courses]
Training Center(s)/Venue(s): Scranton, Pennsylvania, United States
Jobs & Resumes: Scranton
Houses & Roommates: Scranton

This course is tailored to the small-business person or student who wants to compose and create their own advertising for print ads for Web use. Not specific to any software, this course will show students the most effective and efficient ways to create advertising graphics for use in newspapers, magazines, the Web and other publications. Design, print and Web page set-up, cost savings, product......

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Our comprehensive program will teach you to think on a multidimensional level. You’ll learn strategic planning and tactical execution in marketing, advertising, public relations, special events and sales promotion. You’ll be prepared for a career in advertising, public relations, special events and sales promotion. The department offers a student a number of opportunities to e......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

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The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

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