Advertising

at school(s) in Toronto or delivered online/live/on-site/by e-learning

Advertising
Course Format: Classroom
School/Trainer: Stouffville College [All Courses]
Training Center(s)/Venue(s): Toronto, Ontario, Canada
Jobs & Resumes: Toronto
Houses & Roommates: Toronto

General Concepts of Advertising: Advertising Strategies - Primary and Selective Advertising - Institutional Advertising - Relationship of Objectives of Marketing and Advertising - The Advertising Budget - Methods of Financing the Advertising Budget - The Creative Process - Unique Selling Proposition (USP) - The Media - The Campaign Concept - The Creative Process in Television - Production for T......

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Humber’s Advertising - Media Sales program covers everything from evaluating the major media in Canada and assessing their strengths and weaknesses, to developing focused media campaigns and compelling media presentations. The expansive curriculum covers translating marketing objectives into media objectives, analyzing audience data, and estimating costs, as well as buying/selling adve......

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This intensive program was developed to meet industry demand for graphic designers and art directors with solid visual, strategic, conceptual, typographic and computer skills. Classes focus on these areas of study and emphasize problem solving, teamwork and relationship building, offering students important life skills, as well as the ability to create and execute professional design and advert......

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In advertising, the idea is everything. IADT’s six-term program in Advertising Design can help you develop strong, strategically-driven, creative ideas. The exciting and diverse curriculum explores copy-writing, art direction in advertising, graphic design for all media, marketing, and business. The program focuses on the strategic problem-solving so essential to the current marketplac......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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