Advertising

at school(s) in Vancouver or delivered online/live/on-site/by e-learning

Advertising as Social Communication
Course Format: Classroom
School/Trainer: Columbia College [All Courses]
Training Center(s)/Venue(s): Vancouver, British Columbia, Canada
Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver

This course is an introduction to the analysis of advertising as social communication. The course will provide a historical perspective on the emergence of "consumerism" as an idea and cultural practice communicated through advertising. It will examine how mass mediated advertising and marketing practices produce stylized narrations by which the social world is reimagined as a world o......

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Examines the problems faced by advertisers and their agencies, along with the policies and procedures for solution: development of advertising objectives and strategies, selection of media, determination of budgeting methods, and preparation of copy and layout for effective results....

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

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The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

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