Advertising Management

Advertising Management (Master Degree)
Course Format: Classroom
School/Trainer: Global Institute Lahore [All Courses]
Training Center(s)/Venue(s): Lahore, Pakistan
Jobs & Resumes: Lahore
Houses & Roommates: Lahore

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Course description>>
 

Provides an analysis of the advertising function from a management viewpoint. Emphasizes the mechanics and techniques of advertising as part of an overall marketing strategy. Topics include: role of the corporate advertising director, role of the advertising agency and role of the media. Special emphasis is on understanding and participating in the creative process, essential for effective adve......

Course description>>
 

Practical concerns and scope of advertising management and relevant theoretical perspectives and principles. Some of the topics include media planning, decision-making, message strategy, branding, creative approaches, account-servicing, and agency-client relationships. ...

Course description>>
 

To introduce students to the advertising concepts, theories, strategies,methods and tools with a view to enablng them to plan, create and implement good advertising as well as to judge and evaluate advertising in their role as advertisers. Syllabus Perspectives on Advertising Advertising Planning and decision Making Advertising Goals and Objectives Positioning and Segmentation Advertisin......

Course description>>
 

This degree provides graduates the skills and disciplines needed to understand the steps of an effective advertising management process, review the steps of efficient advertising campaign management programs, and analyze the functions performed by the advertising creative in preparing an advertising campaign. Offered in the accelerated cohort-based format, the curriculum is designed to analyze ......

Course description>>
 

Admission Requirements / Eligibility: X Pass with more than 50 % + 3 years of experience or 12th Pass + 1 year experience or Diploma with a minimum of 1 year work experience Selection Procedure: Scrutiny of application form and supporting documents. Finalisation of admission by paying fees. ...

Course description>>
 

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