Advertising and Marketing Communications training school and course directory

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Advertising and Marketing Communications

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Advertising and Marketing Communications
Course Format: Classroom
School/Trainer: University of Dallas Graduate School of Management [All Courses]
Training Center(s)/Venue(s): Irving, Texas, United States
Jobs & Resumes: Irving
Houses & Roommates: Irving

Advertising and other forms of promotion are used to gain competitive advantage by influencing customers and other stakeholders. This course focuses on practical applications of promotion management, such as promotion mix, promotional budgeting, and determination of appropriate messages and media to develop integrated marketing communication strategies....

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