Training Courses for:
Advertising and Promotion
Total 7 training course(s) available.
Principles of Advertising and Promotion Course Format: Classroom School/Trainer: Institute of Professional Education And Knowledge [All Courses] Training Center(s)/Venue(s): Hong Kong, China Jobs & Resumes: Hong Kong Houses & Roommates: Hong Kong By completing this module, students should be able to:
i. Have a thorough knowledge of various advertising and promotion (A&P) tools;
ii. Establish an appropriate promotion objective and message strategy;
iii. Analyze the benefits of adopting a suitable promotion strategy towards a given marketing environment; and
iv. Develop a formal promotion strategy.
Content
1. A&P plan......
Course description>> ADVERTISING AND PROMOTIONAL COPYWRITING Course Format: Classroom School/Trainer: Centre for Continuing Education, Concordia University [All Courses] Training Center(s)/Venue(s): Montreal, Quebec, Canada Jobs & Resumes: Montreal Houses & Roommates: MontrealThis course is primarily intended for people who need to know how to write advertising copy and promotional material. It examines the role and responsibilities of the copywriter in the advertising process. Students practice writing print ads as well as commercials for radio and television.
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Course description>> Advertising and Promotions Management Course Format: Classroom School/Trainer: Macquarie Graduate School of Management [All Courses] Training Center(s)/Venue(s): Macquarie Park, NSW, Australia Jobs & Resumes: Macquarie Park Houses & Roommates: Macquarie ParkThis unit aims to give students a very practical and yet theoretically grounded understanding of how advertising and promotion works. Topics covered include advertising strategy, campaign planning, media planning, creativity, assessing advertising and promotion effectiveness, direct marketing and public relations. Taking a holistic view, the unit aims to help students make management decisions ......
Course description>> Advertising and Promotion Management Course Format: Classroom School/Trainer: University of Texas At San Antonio [All Courses] Training Center(s)/Venue(s): San Antonio, Texas, United States Jobs & Resumes: San Antonio Houses & Roommates: San AntonioThe use of communication processes and programs to attain promotional goals; examination of mass and interpersonal forms of communication, and the uses of sales promotion tools.
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Course description>> Advertising and Promotion Management Course Format: Classroom School/Trainer: University of Canterbury College of Business and Economics [All Courses] Training Center(s)/Venue(s): Christchurch, New Zealand Jobs & Resumes: Christchurch Houses & Roommates: ChristchurchIntroduces the basic communication tools used in planning, implementing and evaluating advertising and promotional strategy.
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Course description>> ADVERTISING AND PROMOTION Course Format: Classroom School/Trainer: Berkeley College [All Courses] Training Center(s)/Venue(s): NEWARK, PARAMUS, WEST PATERSON, WOODBRIDGE, NJ, United States Jobs & Resumes: NEWARK, PARAMUS, WEST PATERSON, WOODBRIDGE Houses & Roommates: NEWARK, PARAMUS, WEST PATERSON, WOODBRIDGEThis course is designed to give students a broad view of advertising principles and their relation to the marketing process. Students will gain an understanding of the three key functional areas of advertising: account management, media planning, and creative design....
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