Advertising and Promotion

at school(s) in United States or delivered online/live/on-site/by e-learning

Advertising and Promotion Management
Course Format: Classroom
School/Trainer: University of Texas At San Antonio [All Courses]
Training Center(s)/Venue(s): San Antonio, Texas, United States
Jobs & Resumes: San Antonio
Houses & Roommates: San Antonio

The use of communication processes and programs to attain promotional goals; examination of mass and interpersonal forms of communication, and the uses of sales promotion tools. ...

Course description>>
 

This course is designed to give students a broad view of advertising principles and their relation to the marketing process. Students will gain an understanding of the three key functional areas of advertising: account management, media planning, and creative design....

Course description>>
 

An introduction to the critical role that advertising and promotion play in marketing activities. Topics covered include promotional program development and analysis, the communications process and evaluating an integrated marketing communications program. Quarters Offered: Autumn, Spring, (Distance Learning) Credit Hours: 4 credit hours Instructional Methods: Lecture: 4 hours - L......

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